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Government Grant: Marketing Partnership Programme For Local Attractions

Government Grant for Singapore Attractions

Singapore Tourism Board (STB) has launched a government grant for local Singapore attractions to aid its marketing initiativesIf you’re a Singapore-registered company running permanent tourist attractions, then the STB Marketing Partnership Programme (MPP) is the best government grant for you.  

The submission deadline of the grant application is 31 December 2020. So, before you begin  your application, read through the grant basics below to quickly understand this funding program. 

MPP Funding Program Quick Facts

  • Open to all Singapore-registered company who run tourist attractions as its core business 
  • Supports local tourist attractions in their international marketing activities 
  • Covers up to 70% of marketing costs 
  • Closing date for submission: 31 December 2020 

Contact us to learn more about this government grant, as well as get assistance on your Asia marketing strategy. Whether you’re targeting Koreans or Chinese for your business, we can help you generate a plan that works in your target Asia market. 

MPP: Singapore Tourism Grant for Local Attractions 

Marketing Partnership Programme (MPP) is part of the Singapore Tourism Board’s (STB) COVID-19 Recovery Plan to support attractions in its international marketing initiatives. The primary purpose of the government grant is to aid attractions in marketing and maintaining their international presence, as well as drive  tourists’ demand during recovery.

Timeline & Key Dates 

submission date of application
Image by IH Digital | Source: Singapore Tourism Board

The approval lead time is normally 5 to 10 working days.

Qualifying Costs and Support Level 

Here’s the grant’s qualifying costs and support level for your quick reference. 

Qualified activities supported by the MPP Government Grant

Note that the qualifying costs must be incurred and paid within the approved Campaign Qualifying Period, starting from the signing date of the STB’s Letter of Award and to the end of the year (31 December 2021), both dates inclusive. 

Non-Qualifying Costs 

However, there are also costs not covered by the grantThese are: 

  • Creative/Media/PR Agency-on-Retainer (AOR) fees 
  • Manpower costs such as engagement of temporary and contract staff 
  • Product and price subsidies or discounts 
  • STB-supported familiarisation trips and tradeshows/roadshows 
  • Marketing costs already receiving other grants from STB/other government agencies 

Deliverables Submission for Claiming Funds 

At the end of the project, the applicant must submit deliverables to be able to claim the funding. The deliverables will be tied to the submitted and approved marketing plans in the application. 

Moreover, for partially fulfilled plans, the supporting grant will be pro-rated accordingly. 

Reporting Marketing Results 

To evaluate the effectiveness of MPP, each attraction property is required to submit the below indicators on a monthly basis until 31 December 2021: 

  • Marketing Campaign KPIs 
  • Number of leads generated 
  • Number of local and foreign visitors  
  • Sales Revenue from local and foreign visitors (S$) 

Disbursement of Funds 

To relieve cash flow pressure, there will be two stages in the disbursement process: 

  1. First disbursement – mid-way of the campaign period 
  2. Final disbursement – after the campaign 

Likewise, the invoices must be audited by a third-party auditor before submitting it to STB. 

How to Apply for MPP

To apply, simply fill up the Marketing Partnership Programme Application Form. 

For more information on about the programme, please visit theSingapore Tourism Board website. 

Do you need help with your marketing plan? 

If you’re interested to apply for the MPP government grant but you don’t know how to start with the marketing plan, IH Digital can help you build a strategy that will get you the results you want. 

IH Digital is a B2B marketing agency that provides simplicity and flexibility for clients’ marketing needs across Asia. Founded in 2006, our 80+ digital specialists work on campaigns across Singapore, Malaysia, Thailand, Vietnam, Philippines, Greater China, Korea and Japan. 

We’ve worked with many hotel travel brands in the past until now, helping them plan and execute marketing strategies that work across the region. Contact us today to schedule a quick chat with our tourism marketing experts soon.