If you have taken the time and effort to create a website for your business, you would want it to be easily found by potential customers. While there are many ways to draw their attention to your site, one of the best ways is to focus on Search Engine Optimisation (or “SEO” for short) marketing.
What Is SEO And How it Works?
SEO is the practice of optimising your website to increase its ranking on search engine result pages (SERPs). It involves improving your website design, content and management to make it viewed more favourably by search engines.
Search engines are serious about improving the user experience. They want to display the sites that are not only relevant to users’ keyword queries but also user-friendly and can provide visitors with a positive experience taking into consideration factors such as loading speeds and lack of annoying pop-ups.
The better visibility your pages have in search results, the more likely you are to garner attention and attract potential customers to your website. That’s what makes SEO marketing important.
How IH Digital Helps You Do SEO Marketing?
Search engine optimisation is a long-term and ongoing process. If you have little or no experience in web design or coding, SEO can be challenging to accomplish. By entrusting your site to a professional SEO marketing agency like IH Digital, you are making the right step to begin having prolonged success online.
1) Site Audit & Issues Fixing
We will start by evaluating your current site and its SEO performance. A website SEO audit is like a health check for your site. This is the best way to identify what your current strengths and weaknesses are before formulating and implementing a new SEO strategy.
We use it to check how your web pages appear in search results, so we can find and fix weaknesses or errors to prevent them from keeping hurting your search rankings and user experience.
Websites can be hit by numerous issues impacting SEO performance
2) In-depth Keyword & Competitive Research
We will take what we have learned from the site audit and competitive analysis to formulate an SEO marketing strategy for your site. Part of this strategy includes identifying the right keywords that your target audience uses to search for your services and products.
3) Competitive Content Development
Search engines like Google give preference to content that is deemed to be “high quality”, which means they have to be up-to-date, unique, and helpful to visitors. If your website content is relevant and valuable for your users, the search engine will reward your site with a higher ranking in its search engine page results (SERPs).
Our SEO team and content marketers can help you create compelling content that answers searcher’s query, while strategically incorporating the high-traffic keywords in the content. At IH Digital, we are able to create content using a diverse set of regional languages, enabling us to assist clients with multilingual websites.
Brands like Eastspring Investments and Terminal 21 optimise their websites in multiple languages. IH Digital has capabilities to assist you with SEO for your multi-language websites too.
4) Strategic Google My Business Listing
Google My Business (“GMB”) is a tool that can improve your local ranking on Google. A GMB listing enables your business to show up on Google Search and Google Maps, giving your potential customers a dynamic overview of your business to help them quickly find, learn about, and visit your website. Our local SEO service covers claiming, optimizing, and maintaining your Google My Business listing.
5) Monthly SEO Performance Review
SEO requires continuous review and optimisation. We use analytics to determine the effectiveness of our on-going SEO efforts. We will share you informative and easy-to-read reports monthly to give you a better insight into how your website SEO is performing and will advise improvements to further improve the search rankings.
Searching For An SEO Marketing Agency?
If you need the support of an SEO agency to optimise your website for search engines, we can help. Contact us today to schedule a consultation with our SEO expert.