During their 36th anniversary in 2004, Bangkok Airways was branded as ‘Asia’s Boutique Airline’. It is a regional airline which is based in Thailand’s capital city, Bangkok. For the past few years, it served as an airline that links different cultural heritage sites and tourist spots in Thailand. Nowadays, it is not just operating in Thailand but also in different parts of Asia such as Cambodia, Maldives, Singapore, Vietnam, and a lot more.
How an SEO marketing strategy paved the way for Bangkok Airways’ presence in the digital world
The competition is tight nowadays with many airlines operating here and there. That being said, Bangkok Airways need to establish their brand as an airline that makes travelling to cultural destinations accessible. Little did people know also that this airline doesn’t only operate in different parts of Thailand but also in other countries in Asia.
In line with this, Bangkok Airways came up with a way on how to make the airline more known by people. Since the social media is the most prominent platform nowadays, making themselves relevant especially in search marketing is a good opportunity. With a proven SEO marketing strategy, Bangkok Airways started to build up its presence in search engines such as Google and Baidu.
The Thai airline brand built three blog websites in different languages – Thai, English, and Chinese. Thus, they did not only focus on the local market but also on the international market. It showed that the blogs helped in generating traffic to the site by publishing useful travel guides in different Bangkok Airways’ destinations. The sites contained over 50 keywords on the first 3 pages, which helped garner more than 100,000 organic visits monthly. Amazing, right?
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Social media is the fastest way to be known by people. But how can you achieve this? It is with the right digital marketing strategy. Find out why IH Digital is the best SEO marketing agency to help you build your online presence. Speak with our SEO marketing through this contact form.