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Combining SEO and SEM for your Healthcare Practice

SEO and SEM for your Healthcare Practice

Are you marketing your practice on search engines? You should be! As patients are looking for your services there, you would be well served to reach out to them via SEO and also SEM. According to Google Health Vice President David Feinberg, MD, about 7% of Google’s daily searches are health-related – 70K search queries a minute and over 1 billion a day. But before that, let’s first understand what SEO is and how you can combine it with SEM to help drive traffic to your website.

What are SEO and SEM?

SEO and SEM are often used interchangeably and it confuses people. Though they are related and aim for the same goal, the difference between the two is Search Engine Optimisation (SEO) is an organic search strategy, while Search Engine Marketing (SEM) is a paid search strategy.

SEO focuses on, and is assessed by Google on a number of factors within a website: keywords, tags, link titles, quality content, user experience, and link patterns in an organic (unpaid) way. If your website is optimised for SEO, it can really increase your web traffic. But it can take some time and expertise to work through it. If you need a hand, you can start talking to our SEO experts to help you.

What about SEM?

SEM is a paid search strategy that consists of text ads and keywords included for capturing users’ search queries. You’ll usually see these on the top of the search engine ranking page (SERP) identified with an “Ad” notation.

How do SEO and SEM work together?

Both can stand alone, but SEO and SEM can complement each other to work on helping your healthcare practice to get more web traffic. To achieve that, note that your website has to be SEO-friendly first in order to maximize your SEM efforts and money! SEO can yield good results consistently in the longer term as it takes time for optimisations to make a more tangible impact. SEM yields immediate results as they take effect from the moment the ads are “lived”. Their immediacy also makes SEM more suitable for use to promote shorter term promotions and campaigns.

Get more patients with SEO and SEM combined!

All these can be quite overwhelming at the start, but it doesn’t have to be. We’re here to help you set in place and optimise your website SEO, and make the most of your SEM strategy. Contact us to get started!

About IH Digital

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.

IH Digital is a member of Digital 38 Group.