Search Marketing

Why Is Search Engine Marketing (SEM) Important?

Search Engine Marketing SEM

What is Search Engine Marketing (also known as SEM), and why is it important to your business? Let’s understand what it is, and how you can benefit from the use of search engine marketing.

What is Search Engine Marketing?

Search engine marketing is a strategy to increase your business’ visibility and ranking on search engine result pages (SERPs) using paid ads. These ads are paid for on a cost-per-click (CPC) basis, meaning that you will only pay for your ad if a user clicks on it. At its core, a search ad comprises a list of keywords that will trigger your ads to show if audiences use those words as their search terms, and also headers and descriptions to convey your message to audiences. The objective is to have your ads appear to audiences who search for you, for your products and services, or even for your competitors. 

Search Engine Marketing Pay Per Click

Why is Search Engine Marketing important?

Increase Reach and Brand Awareness

Visibility online is crucial for businesses. People rely now on search engines to research everything including products or services. By using SEM, you will be able to amplify your reach or brand awareness and improve your online presence, putting your business in front of customers who are searching for products or services that you offer, but who may not be aware of your brand yet. 

Low Barriers to Entry and Cost Effectiveness

It’s not risky for small businesses to invest in SEM because the minimum amount you need to spend to run ads to get started is low, compared to other forms of advertising such as broadcast and print. On the other hand, depending on the degree of competition and the nature of the advertiser’s industry, each click may cost as little as tens of cents on search engines such as Google. Even a limited budget may bring a substantial number of clicks and allow businesses’ conversion KPIs to be met – be they subscriptions, registrations, or online sales.

Opportunities for Mid-Campaign Optimisations of Ads

You can experiment with your keywords, ad copy, call to action, and landing pages for each ad mid-campaign. This way, you have greater flexibility to increase your ad performance compared to other forms of advertising where the creative used cannot be changed for the duration of the campaign without significant cost or lead time. 

Start Search Engine Marketing with IH Digital today

Ready to get started with search engine marketing to increase your online visibility, traffic, and conversions? Let us help you maximize your efforts. Contact us now to consult with our marketing leaders today!

About IH Digital

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms.

IH Digital is a member of Digital 38 Group.