Social Media Marketing

Property Digital Marketing: How Lumos Reaches Out To Its Key Markets


These days, no property developer can pull off a well-rounded marketing strategy without including digital marketing into the mix. From generating leads to reaching hard-to-access markets, property digital marketing allows real estate developers to stay competitive in the business. Take a look at what this Singapore property did to reach their target markets with the right digital marketing tactics.

How Lumos promotes to two markets through Facebook

The Lumos at 9 Leonie Hill, a freehold luxury development within walking distance of the Orchard district, turned to IH Digital with the goal of tapping Singaporean and Indonesian buyers. Through a well-planned social media marketing strategy, IH Digital helped them set up a Facebook page that catered to their two target markets–Singapore and Indonesia.

In order to zero in on their two markets, geo-targeting and translation ensured personalized content reached the audience. Ads were also placed on Facebook and Google Display Network to gain exposure and drum up interest for Lumos, .

And to generate more buzz about the property, articles were placed on Yazhou Property websites. The latter is an online property portal that helps buyers find an overseas property.


Let IH Digital help you create a digital marketing campaign to promote your property to your key markets! Want to learn more about IH Digital, a Singapore digital marketing agency providing social media marketing, search marketing, China digital marketing and more?  Get in touch with us today!