These days, no property developer can pull off a well-rounded marketing strategy without including digital marketing into the mix. From generating leads to reaching hard-to-access markets, property digital marketing allows real estate developers to stay competitive in the business. Take a look at what this Singapore property did to reach their target markets with the right digital marketing tactics.
How Lumos promotes to two markets through Facebook
The Lumos at 9 Leonie Hill, a freehold luxury development within walking distance of the Orchard district, turned to IH Digital with the goal of tapping Singaporean and Indonesian buyers. Through a well-planned social media marketing strategy, IH Digital helped them set up a Facebook page that catered to their two target markets–Singapore and Indonesia.
In order to zero in on their two markets, geo-targeting and translation ensured personalized content reached the audience. Ads were also placed on Facebook and Google Display Network to gain exposure and drum up interest for Lumos, .
And to generate more buzz about the property, articles were placed on Yazhou Property websites. The latter is an online property portal that helps buyers find an overseas property.
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Let IH Digital help you create a digital marketing campaign to promote your property to your key markets! Want to learn more about IH Digital, a Singapore digital marketing agency providing social media marketing, search marketing, China digital marketing and more? Get in touch with us today!