Sulwhasoo Singapore released a digital marketing campaign in celebration of 50 years in perfecting ginseng research. Sulwhasoo launched the digital campaign, which includes a promotion video, a Facebook app, and the microsite www.swsholisticbeauty.com.
The microsite showcased Sulwhasoo’s 50-year journey in ginseng research. As part of the celebration, the skincare brand also listed exclusive workshops and beauty classes that encapsulates the essence of their campaign for holistic beauty. It also features the sample redemption, where they were redirected to Sulwhasoo Singapore’s Facebook page, to redeem the product sample.