Liese Malaysia celebrates the Chinese New Year by engaging their fans through a Facebook wall contest. By sharing and posting their Chinese New Year outfit ideas as well as the complementary hair colour to go with it, fans get to win amazing prizes.
Microvideo: Kao Liese Chinese New Year Outfit Idea
![A Quick Walkthrough of a Consumer Redemption Journey [Sulwhasoo Case Study]](https://i1.wp.com/www.ihdigital.com/wp-content/uploads/2020/05/A-Quick-Walkthrough-of-a-Consumer-Redemption-Journey-Sulwhasoo-Case-Study.png?resize=420%2C270&ssl=1)
