Artificial Intelligence (AI) Solution for Beauty Retail Marketing

Wenny TangNovember 26, 2020leave a comment462 views

AI is powering the retail experience

Brick-and-mortar sales are not fading anytime soon— it is expected that 83% of goods purchased globally in 2022 will still be bought in-store. While in-store experience is part of the customer journey,  retailers that adopt new in-store technology to enhance the real-world shopping experience are likely to stand out.

Artificial Intelligence (AI) has become a key element in transforming retail marketing. It bridges the gap between virtual and physical sales channels, facilitating unique customer experiences. Let’s have a look at examples of AI applications in the beauty industry.

Beauty retailer, Sephora has changed the in-store experience with its magical mirror – a virtual artist that helps a customer to figure out how a specific product looks on their face. On the other hand, the launch of skin tracker allowed L’Oréal to collect data like skin pH level while the customer is browsing in-store, then recommend that customer a treatment or care product.

PopSquare – AI retail marketing solution for beauty store

To create a more engaged business-to-consumer interaction, PopSquare was introduced to the market.

PopSquare is an AI-enabled pop-up product experience store that enables brands to display, test, promote and even sell products in the offline world, in a way that is cost-effective and data-driven. With this new retail marketing strategy, beauty brands do not have to bear the heavy cost of shop rental or taking the risk of opening the flagship retail store.

Benefits of integrating AI into beauty retail business

1. Insightful data-collection

PopSquare helps beauty brands to capture every detail of the offline environment and shoppers’ insights such as demographics, product rankings, browsing and buying habits, dwell time, social media engagement and many more.

Through that, you can understand customer’s shopping behavior and market needs, thus making a more accurate and faster decision to target to your right market. Other than that, you can also effectively leverage offline and online data for beauty product and marketing development – such as adjusting marketing content and pricing model.

2. Build brand trust among customers

PopSquare creates an opportunity for brands to build a relationship with experiences that are relevant, intimate, and fun. The kiosk will respond when users touch the products in the pop-up store – speak catchphrase about the product users interested in and show product information.

Apart from that, customer service is also made available – customers can connect with the shop assistant through the kiosk. Like in-store beauty consultant, they help a customer to choose a beauty product according to their request as well as advise them on product colors and volumes.

This interesting marketing tool enables the customers to understand about the brand in interactive ways – AR game, product suggestion, product video. And all of these features help customer to build more confident with your brands before purchasing.

P&G Korea’s PopSquare AR Games

How do you be part of this? Contact IH Digital

PopSquare has been helping local and international brands everywhere, now you can find PopSquare in shopping malls and office lobbies, to universities and exhibition malls, or even concert.

Not only does this creates a better relationship between customer and brands, a retail store equipped with AI technology is a clever way to garner a wide collection of insights on shoppers’ habits and preferences.