Many brands focus solely on e-marketing or social media marketing, but they can achieve a wider reach by integrating it with out-of-home advertising. Integrating both online and offline marketing is a good way to maximize the effectiveness of your marketing campaign.
Out-of-Home Advertising: Greenfields In-Train Sticker Ads
Out-of-home advertising is a useful way to deliver your campaign when audiences are on-the-go, or just want to take a break from social media. OOH advertising can be seen in different areas such as bus stations, billboards, taxis, or in Greenfields’ case – inside a train in Singapore. Their OOH media space includes one Main Line train with 72 windows and one Circle Line train with 30 windows.
Integrating OOH with Online Marketing
Greenfields used QR codes to lead in-train audiences to the FB app. With this, IH Digital has proposed to run a Facebook contest, as this will help to increase engagement. The FB contest’s GIF creative is curated such that it is related to the in-train sticker ads, hence enticing audiences to respond to the call-to-action.
Start your Out-of-Home Campaign with IH Digital!
Integration of out-of-home advertising and online marketing is important to create efficient marketing practices. IH Digital is a digital marketing agency specialized in integrating digital marketing solutions with OOH advertising. Want to create, distribute, and amplify your brand’s marketing campaign to the right market placement? Contact us today!