OOH

Out-of-Home Advertising: Greenfields SMRT In-Train Sticker Ads

Greenfields’ out-of-home advertising and social media marketing | IH Digital

Many brands focus solely on e-marketing or social media marketing, but they can achieve a wider reach by integrating it with out-of-home advertising. Integrating both online and offline marketing is a good way to maximize the effectiveness of your marketing campaign.

Out-of-Home Advertising: Greenfields In-Train Sticker Ads

Out-of-home advertising is a useful way to deliver your campaign when audiences are on-the-go, or just want to take a break from social media. OOH advertising can be seen in different areas such as bus stations, billboards, taxis, or in Greenfields’ case – inside a train in Singapore. Their OOH media space includes one Main Line train with 72 windows and one Circle Line train with 30 windows.

Greenfields’ out-of-home advertising and social media marketing | IH Digital

 

Integrating OOH with Online Marketing

Greenfields used QR codes to lead in-train audiences to the FB app. With this, IH Digital has proposed to run a Facebook contest, as this will help to increase engagement. The FB contest’s GIF creative is curated such that it is related to the in-train sticker ads, hence enticing audiences to respond to the call-to-action.

Greenfields’ out-of-home advertising and social media marketing | IH Digital
Photo Courtesy: Greenfields

 

 

Start your Out-of-Home Campaign with IH Digital!

Integration of out-of-home advertising and online marketing is important to create efficient marketing practices. IH Digital is a digital marketing agency specialized in integrating digital marketing solutions with OOH advertising. Want to create, distribute, and amplify your brand’s marketing campaign to the right market placement? Contact us today!