24 Jan Online marketing strategy: Engage fans using stop-motion videos!
Many online marketing strategies are quickly emerging in the market today. Brands and marketers alike are quick to their feet on engaging their customers online. But throughout the clutter, what online marketing strategy will help you stand out? What digital marketing campaign should your business take on?
Stop-motion is an animation technique that allows you to manipulate inanimate objects as it appears to be moving on its own. Stop-motion is one of the best video marketing techniques that brands use to better bring their products to life; other than using drawings or still photographs.
Learn from these 3 brands on how they used stop-motion as an online marketing strategy:
Present your products using stop-motion
LANEIGE Singapore just launched the new Two Tone Lip Bar through stop-motion! The new lippies are both defining tint and moisturizing lip balm all in one bar. In the video, LANEIGE showcased the array of vivid colors representing 8 wonderful flavors: Cotton Candy, Tangerine Slice, Tint Mint, Fruits Candy Bar, Apple Jell-o, Tomato Sherbet, Lollipop Red, and Cherry Red.
Hold contests or giveaways using stop-motion
nex Singapore, one of the biggest shopping malls in Singapore, kicks off the Chinese New Year celebrations with a special giveaway as an online marketing strategy to engage their Facebook fans. Just by guessing which container the pineapple tarts are in (if its in Fortune, Prosperity, or Wealth), you’ll get a chance to win the Fortune Snack Containers in the stop-motion video.
Educate your fans using stop-motion
Bio-essence Singapore shares the importance of protecting your skin, by showcasing how facial mists can help you enjoy your favorite activities while being under the sun. In the stop-motion video, Bio-essence helps illustrate the benefits of their newly formulated Miracle Bio Water facial mist with its added SPFPA 20+++ and Collagen elements.
Find the best online marketing strategy for your brand
Are you looking to start your content marketing campaign? IH Digital, an online marketing agency in Singapore, has digital marketing services that could cater to your brand’s needs. Whether is motion graphics production, social media marketing, or website design services, IH Digital has a service catered to fit y our digital needs. Drop us a message and learn more of our services.