Driven by the successful “Unscramble with Water Wally” YouTube Contest, PUB Singapore did the same for its Facebook page by organizing a series of motion graphic wall contests as part of its online marketing and content marketing strategy. This social media marketing campaign by IH Digital, a digital marketing agency in Singapore aims to reward PUB Singapore’s social media fans for their active participation as well as increasing the public awareness of water sustainability in Singapore.
PUB Singapore released a series of animated GIFs using the “Pause, Screenshot & Comment” mechanism. The motion graphic typically consists of a series of static images, repeated in a loop. The fans will have to stop the animation, take a screenshot and share it in order to win a pair of Golden Village Movie tickets. On top of acting as an attractive visual, the animated GIF serves as an integral wall contest tool too.
Stop the GIF at the appropriate attire and stand a chance to win a pair of movie tickets compliments from Golden Village Mr Popcorn!
Help Water Wally save water by washing on full load. Stop the GIF when the washing machine is fully loaded.
It was an effective online marketing strategy. By using an animated GIF for its wall contest, PUB Singapore was able to promote water conservation in a fun and engaging manner. Its social media fans were enticed to watch the animations attentively and engage with the page actively.
Planning a Wall Contest for your Online Marketing Campaign
Facebook wall contest is an effective online marketing strategy if you are looking to promote your brand and reward fans for their unwavering support on social media. Explore different contest mechanics with IH Digital! Let us help you in capturing your audiences’ attention and efforts.
Here is another successful wall contest that IH Digital executed!
UNIQLO Malaysia 360-degree photo Count and Win Contest
Making use of the newly introduced 360-degree photo feature of Facebook, UNIQLO Malaysia immersed their social media fans in a refreshing experience. The fans were able to explore the entire shop virtually while taking part in the contest.
If you are looking forward to planning for a wall contest that could jump start your brand, team up with IH Digital. Check out our wall contest portfolio now!