Internet has changed our everyday life. People enjoy online shopping because they can buy what they want at home and the products will be delivered to their home. Therefore, more and more companies set up their website to start e-Commerce (electronic commerce). Here are the three online marketing benefits to enjoy by using e-Commerce:
- REDUCE COST
With e-Commerce, you can save money on shop rental and upkeep. Also, Website and online marketing are cheap and immediate marketing channels that help you reduce marketing cost. When there are discounts or new products to launch, you can update website information immediately. And send the latest information to customers through e-mail and social media platforms like Facebook.
- OPEN 24/7
Some potential customers cannot access to your physical store because of location and opening hours. But your online store can overcome geographical barriers, open 24 hours and every day. It brings convenience for customers as they can buy your products anytime and from anywhere. e-Commerce helps you open new markets and expand customer base, especially when you are looking for customers around the world.
- INCREASE EXPOSURE
e-Commerce is not bound by physical limitations like shelf space, you can show all of your products with details online. You can also do cross-selling easily in the website. During online shopping, people are usually attracted by “Related product”, “Customers who bought this item also bought” and “You may also like” suggestions. Showing additional or related items to customers who are viewing a product or have already added it to shopping cart, is an extremely effective way to generate more sales.
Want to try e-Commerce?
Develop a website is the first step to start e-Commerce. However, managing the website is also important. For example, with good Search Engine Optimization (SEO) can drive more free traffic to the website. IH Digital, a digital marketing agency in Singapore, provides search marketing, website development and management service. Contact us now to learn more.