Kao Laurier Malaysia has been very aggressive with their online marketing efforts. Featuring the Malaysian doyennes of car racing and pop music, Leona Chin and Najwa Latif respectively, Kao Laurier conveyed their brand message with clarity in their previous content marketing videos. With Kao Laurier providing ladies with the support and protection they need during their red days, you can be assured that you will #confirmconquer and be on the go!
In the latest run of their digital marketing campaign, Kao Laurier is on the go in reaching out to their fans all over Malaysia. Hitting the road on their roving truck, fans get a chance to win free gifts and take part in exciting activities in their pursuit of being a Laurier Go Girl. Working with IH Digital, an online marketing agency, there was a video produced to explain how to take part in their marketing contest.
Besides producing a video, Kao Laurier released an interactive microsite with IH Digital’s help. Adding an animated element gives the microsite a personalised touch. By swiping left, you can control how the illustrated roving truck moves across the landscape and makes stops at different places. This representation is probably the most aesthetically pleasing and fun!
Other than being a visual, the animated microsite is quintessential to their whole content marketing strategy. It is the one-stop platform for the whole online marketing campaign. The microsite allows fans to check out the truck’s destinations and to find out more about the contest. On top of that, it is the platform for participants to upload their selfies taken. By sharing the posts with their friends, their chances of winning increases if their friends join in the fun. Just remember to hashtag #ConfirmConquer and include “I’m a Laurier Go Girl. Be like me!” in the captions. The winner and her friends will stand to win an all-expenses-paid trip worth RM15,000 to their dream destination.
Planning for an engaging Online Marketing Campaign
Offline and online marketing are complementary to each other. Not convinced? Look at how we helped Kiss92’s Dreams Set Sail. Let IH Digital help you to integrate both mediums in the execution of your marketing campaign. Inquire with us today.