Nanyang Polytechnic Drives Awareness of SGUS Programme Through Digital Ads

IH Digital Marketing TeamOctober 28, 2020leave a comment987 views

Nanyang Polytechnic recently launched a campaign on digital platforms to promote its SGUnited Skills (SGUS) Programme to Singaporeans.

The SGUS Programme is aimed at targeting job seekers who have lost their jobs due to COVID-19. With an increasing number of people staying home then due to the Circuit Breaker and safe distancing measures, they spotted an opportunity to reach their audience online. 

With key objectives of raising awareness and ultimately conversions in mind, the campaign was ran on Facebook, LinkedIn, and Google.

NYP’s Photo Link Ad on Facebook

NYP’s Sponsored Content on LinkedIn

NYP’s Search Ad on Google

About Nanyang Polytechnic & SGUS Programme

Established as an institution of higher learning in 1992, Nanyang Polytechnic’s (NYP) academic schools offer quality education and training through more than 35 full-time diploma courses and common entry programmes.

The SGUS Programme is designed in partnership with the industry to help learners acquire industry-relevant skills and knowledge, and improve their employability. Learners will have opportunities to apply the skills learnt through workplace immersions and industry projects, and boost their employability for future job opportunities with real-world experiences.

Courses are conducted on a full-time basis ranging from six to 12 months, and their modular format gives learners the flexibility to exit the programme once they have found a job.

Run ad campaign for a greater exposure

Rather than posting regularly on social media or optimizing website content to gain organic reach, launching an ad campaign allows you to maximize reach in a time-efficient manner. Long-term strategies of SEO and content marketing can help reduce your conversion costs while boosting revenues; but they’re not typically fast by themselves.

With the wide ad targeting options made available, you can reach exactly who you want to target and drive more relevant traffic to your site. When customers see an ad that is most relevant to them, it will result in a high click-through rate on your ads.

If you are interested in running an ad campaign on digital platforms, let us help! We offer media buying services on multiple digital channels to widen your reach to your desired target audience.