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SGAG, Mothership Shout Out MSF Mother’s Day FB Live Concert

SGAG, Mothership Boost MSF’s Mother’s Day Event Promotion

Popular content platforms are a consistent source of high engagement for brands wanting to expand content reach. For instance, some Singapore public sector organisations turn to local content creators to help spread the message faster.

Last month, the Ministry of Social and Family Development engaged SGAG and Mothership to publicise its Mother’s Day Facebook Live concert.

The concert titled ‘FFL Homemade for Mums’ starred local celebrities like Liu Ling Ling, Angie Lau, Jason Chung, Kelvin Soo, and many more.

Using IG Stories Engagement-Boosting Features

Through a series of Instagram Stories, SGAG shared the content using features like question stickers and a ‘swipe up’ link.

SGAG endorses MSF event with IG stories
Screenshots of the SGAG Instagram stories promoting MSF’s Mother’s Day concert event | Photo credit: @sgagsg

Some of its talents also participated in the event promotion. This includes @annettelee, @nodiooo, and @syafiqapls.

SGAG talents promote MSF Mother's Day FB Live concert
SGAG talents @annettelee, @nodiooo and @syafiqapls endorsing the event | Photo credit: @sgagsg

Moreover, Mothership took part in promoting the online concert with a string of IG stories as well.

Using the question sticker feature, Mothership received many feedbacks from its followers. As a result, there was a lift in engagement and awareness.

Finally, a ‘swipe up’ link story endorsed the FB Live concert event.

Mothership endorses MSF event with IG stories
Screenshots of the Mothership Instagram stories promoting the event | Photo credit: @mothershipsg

In the end, both SGAG and Mothership truly engaged audiences and entertained them. More importantly, it drove awareness for the event with a “bottom-up” approach.

After all, an additional marketing boost won’t hurt if you’re collaborating with the right channel.

Key Takeaway

Besides directly advertising on your social media page, you can also add extra content reach using popular platforms. Not only it helps you target your audience, but it also gives an extra boost to broadcasting your message faster.

Like SGAG and Mothership, there are plenty of content platforms to choose from depending on your goals. If you’re a public organisation wanting to broaden your reach, this is definitely one of the many ways to go.

Need to connect with SGAG and Mothership for your next campaign?

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