In the lead up to Total Defence Day, Ministry of Education (MOE) Singapore launched its Total Defence Day: Soaper 5 Campaign. IH Singapore was their campaign partner, helping to place social media adverts across Instagram, Facebook and Twitter.  

The campaign was aimed at educating students, teachers and parents on good hygiene habits to keep themselves safe during the pandemic. 

A robust media strategy enabled the campaign to achieve over 175K post engagements and over 15k Thruplays. 

MOE’s Soaper 5 IG Stories Ads 

MOE’s Soaper 5 Facebook Photo Ads 

MOE’s Soaper 5 Facebook Video Ads 

MOE’s Soaper 5 Twitter Photo and Video Ads 

Leverage on Social Media Adverts to publicize your campaign 

Organic posts on social media pages can only reach a fraction of your social media followers. If you want to achieve greater reach for your messages, boosting your posts via paid media ad is a must. 

IH Singapore offers media buying services on a variety of social media channels – Facebook, Instagram, Twitter, LinkedIn, Tik Tok and more. 

Schedule a consultation with our media buying team to explore social media adverts for your next campaign.