In the lead up to Total Defence Day, Ministry of Education (MOE) Singapore launched social media adverts across Instagram, Facebook and Twitter to promote their Total Defence Day: Soaper 5 Campaign.
The campaign was aimed at educating students, teachers and parents on good hygiene habits to keep themselves safe during the pandemic.
A robust media strategy enabled the campaign to achieve over 175K post engagements and over 15k Thruplays.
MOE’s Soaper 5 IG Stories Ads
MOE’s Soaper 5 Facebook Photo Ads
MOE’s Soaper 5 Facebook Video Ads
MOE’s Soaper 5 Twitter Photo and Video Ads
Leverage on Social Media Adverts to publicize your campaign
Organic posts on social media pages can only reach a fraction of your social media followers. If you want to achieve greater reach for your messages, boosting your posts via paid media ad is a must.
IH Singapore offers media buying services on a variety of social media channels – Facebook, Instagram, Twitter, LinkedIn, Tik Tok and more.
Schedule a consultation with our media buying team to explore social media adverts for your next campaign.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
IH Digital is a member of Digital 38 Group.
