REACHSingapore recently concluded an ad campaign on social media platforms – Facebook and Instagram to encourage public participation in their E-Listening Point Survey.
The campaign was aimed at reaching out to the general public in Singapore in order to collect public sentiments on the government’s plans in fighting COVID-19. The social media ads placed on Facebook Newsfeed and Instagram Stories incentivized participants to take part in the survey by giving away limited-edition prizes.
REACH’s Facebook Photo Link Ad
To encourage form submission, a Call To Action (CTA) button was included in the Facebook Link Ad, directing audience to the survey after clicking on the ad.
REACH’s Instagram Story Photo Link Ad
On Instagram Stories, the ad was displayed in a full-screen format between organic stories to create an immersive ad experience. To access the survey form, users need merely swipe up, at which point they will be taken to the landing page.
REACH – Singapore Government’s Feedback Unit
REACH is a department under Ministry of Communications and Information (MCI) in Singapore. They facilitate Whole-of-Government efforts to gather and gauge ground public feedback, engage and connect with their fellow citizens, on national and social issues.
REACH was appointed the Singapore Government’s e-engagement platform in January 2009. They aim to create a level of openness between the Government and Singaporeans, working together to establish continued conversations, community participation and collaboration.
Run Social Media Ads to reach the public fast
Posting regularly on social media and expecting to gain massive organic reach is impractical; social media advertising is a must if you’re looking to reach the audience — fast. Like it or not, organic reach is getting harder to drive public awareness. The days of going viral without a little boost might be gone forever.
In addition to optimizing conversion, it is equally critical to place a webpage link on your ad to send traffic directly to your landing page where they can perform a desired action. This can ensure that the audiences do not drown out your ad post.
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