MobileSocial Media Marketing

Leveraging Social Media for Mobile Marketing


It’s not surprising nowadays why a lot of brands decide to leverage social media for mobile marketing.

More people are spending time on their smartphones, and checking out feeds and stories on social media as the COVID-19 pandemic drove everyone to stay connected amid mobility restrictions.   

If you want to learn more about how to create strategies for mobile marketing through social media, then you’re in the right place. 

In this article, we will dive deep into this opportunity, and explain why and how we can strategise social media marketing to target mobile phone users.  

Reaching Out to Mobile Phone Users Through Social Media

Leveraging Social Media for Mobile Marketing I IH Digital

The latest We Are Digital 2021 report found out that 69% of the total population in Southeast Asia are tuned in to social media. This means that there are around 500 million Southeast Asians that regularly access social networking sites.  

Moreover, researchers found out that a vast majority of individuals using social media do so through their mobile phones as the penetration rate is already at 71% in 2021, according to Statista.  

So, what do these findings entail? The answer is quite obvious and that would be brands should keep social media as part of their arsenal in capturing mobile phone users.  

Such strategies could translate to expanding your reach to more audiences. And if you want to start or grow your social media marketing, we’re here to help you.

How IH Digital Helps You Reach Mobile Users with Social Media  

As an experienced digital marketing agency, IH Digital can provide you what’s the right, and the well-planned social media marketing strategy to target mobile phone users, and ultimately help drive growth for your business.  

Take a look at some of our case studies focusing on how we leverage social media to reach out to audiences in the Asia market who always have a mobile phone in their hands.  

1. Facebook Gamification for Marina One

marina one social media contest

We supported Marina One Mall in promoting their Chinese New Year contest through a Facebook Gamification feature, a handy mobile marketing strategy for brands looking not only to boost engagement for events such as festivals but also to drum up audience excitement for contests.  

2. Telegram Ads for DSTA’s #BrainHack2021

Leveraging Social Media for Mobile Marketing

Ads for the Defence Science and Technology Agency’s (DSTA) #BrainHack2021 were also posted on social media channels and applications such as Telegram that are popular among mobile phone users. 

3. Korea’s JinAir Line Account 

Screengrab of Jin Air's official Japan LINE account

IH Digital also supported South Korea’s JinAir in launching its official and verified Line Account as one of the airline’s means to keep in touch with Japan-based customers, by providing them important updates, news on promotions, and another avenue for their queries, all within their mobile devices. 

4. JinAir’s official WeChat Account

Leveraging Social Media for Mobile Marketing

Aside from LINE, JinAir has its own official and verified WeChat Account. This South Korean airline was able to reach out to their Chinese customers through one of China’s popularly used mobile apps.  

Tap More Markets Thru Social Media and Mobile Marketing 

Social media is undeniably one of the most effective ways to help you connect and engage with your audiences. But when coupled with mobile marketing, you could easily tap audiences who always stay connected with the digital world through their mobile devices.   

Here in IH Digital, we can help you get started on your journey in reaching out to mobile users through social media. Contact us, and schedule an appointment with our experts.

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.   

Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.  

IH Digital is a member of Digital 38 Group.