To transform from a solely B2B business model to B2C in the APAC region, Lesaffre launches social media accounts in its headquarter market Singapore, with the primary objective of increasing brand awareness among home bakers.
From August, IH Digital helped Lesaffre Singapore with social media marketing. The services include community management, social strategies and digital advertising for Facebook, Instagram pages and content creation – illustration videos for YouTube channel.
With Lesaffre’s presence on social media, fans from the city-state can now interact with the brand, as well as get updated on the latest product launches and information.
Lesaffre – Global key player in fermentation
Lesaffre is a French company with more than 100 years of history, delivering creative and quality baking solutions. They have developed an extensive portfolio in yeast and baking ingredients suited from industrial bakers to home bakers, with fermentation being the core business.
Whether you are an industrial baker or home baker, they have the yeast for a variety of baking needs. The baker’s yeast comes in various forms: fresh yeast, frozen yeast, and dry yeast – each remarkable for their characteristic and functionality.
Their ready-to-use or customizable solutions allow artisan and industrial bakers the world over to produce better bread and create unique flavor profiles in a vast variety of baked goods.
Engage your audience on social media
With the rise of home-baking trend during the COVID-19 period, Lesaffre spotted a good opportunity to penetrate the consumer market. The best way to build brand familiarity is to serve consumers with relevant baking tips, product information and promotions through different marketing channels.
If you are interested to build a strong presence on social media, IH Digital is the right agency to help you achieve your goals. As a 360 social media agency in Asia, we can provide you with full social media marketing services you need for your business’ growth.
Interested to work with us and plan for your brand’s social media marketing strategy? Contact us today for a consultation soon.