WOG

IH Singapore Reappointed by MCI as WOG Media Buy Agency until 2021

IHSG, WOG Media Buy Agency Cover

We are pleased to announce that IH Singapore is reappointed by the Ministry of Communications and Information (MCI) for another year (until Oct 2021) on the Singapore whole-of-government (WOG) media buy panel.

IH Singapore Pte Ltd, a member of the IH Digital Group, has been on the panel of media buy agencies appointed by the MCI under the WOG media agency tender back in 2016.

Over the years, IH Singapore has helped government clients execute media campaigns across a variety of digital, print, and OOH platforms as a WOG media buy agency. This includes campaigns with popular local content platforms and influencers.

The Singapore agency has also extended its content production capabilities to support its clients’ campaign with a wide variety of content formats, anchored on data-driven insights.

IHSG | WOG Media Buy Agency | Online campaigns for WOG-MSF-EDB-NYP

WOG Showcase

Based on communication objectives set for each campaign, IH Singapore adopts a systematic approach to media planning, leveraging on the expertise of a local team and quick turnarounds in campaign set-ups.

We also provide analysis of media buy outcomes, which not only helps clients decide on options for the optimisation of the media buy, but also allows clients to understand how different types of content resonate with the different segments of their target audience, enabling them to enhance their content to optimise the delivery of their messages.

Our WOG clients include MCI, Ministry for Social & Family Development (MSF), National Library Board (NLB), Economic Development Board (EDB), Ministry of Education (MOE) and Nanyang Polytechnic. We’ve covered planning and buying on platforms for them, such as Facebook, Instagram, LinkedIn, YouTube, Google, Tiktok, Carousell, SGAG, Mothership, Twitter, and many more.

IHSG | WOG Media Buy Agency | Online campaigns for WOG-MSF-EDB-NYP-2

The Singapore agency also executed content production for government agencies’ social media pages, including numerous animated GIFs and illustrations for clients like Public Utilities Board (PUB) and Land Transport Authority (LTA).

IHSG | Animated GIFs for WOG-PUB-LTA

Traditional Marketing Showcase

As a 360 digital marketing agency, IH Singapore also works with offline publishers and media owners, ensuring that every brand touchpoint is optimised as consumers move between online and offline media.

LTA Print Ads

IHSG | Print ad for WOG-LTA

CAAS Print Ads

IHSG | Print ad for WOG-CAAS

NYP Print Ads

IHSG | Print ad for WOG-LTA

EDB OOH Ads

EDB placed its OOH ads in bus stop displays and SMRT platform doors.

IHSG | Offline marketing - OOH ads for WOG-EDB

MCI OOH Ads

MCI placed its OOH ads in SMRT platform doors.

IHSG | Offline marketing - OOH ads for WOG-MCI

Launch Your Marketing Campaigns with IH Singapore

IH Singapore, a member of the IH Digital Group, is a one-stop-shop media buy agency providing 360° marketing services including content marketing, OOH, media buying, video marketing, consultancy and research, and more. Contact us today to learn how we can help you achieve your marketing objectives: https://www.ihdigital.com/contact-us/.

More WOG Case Studies