07 May IH Digital: Singapore Government Media Marketing Campaigns
Like private sector businesses, government agencies also require integrated marketing solutions to help them distribute their campaigns and reach their target audience. IH Digital is a company awarded with the Singapore Whole-of-Government (WOG) period contract for media-buys to help Singapore government agencies achieve their marketing goals.
IH Digital: Government Marketing Showcase
Growing Facebook Fanbase
IH Digital ran advertisements on Facebook for ReachSingapore to help them grow their fan base and has achieved over 20K new fans since 2017.
Moving back to 2014, the Land Transport Authority (LTA) also partnered up with IH Digital for their @WeKeepYourWorldMoving campaign, and gained 100K new Likes on Facebook, contributing to over 35 percent of LTA’s total fan base.
Video Marketing Campaigns
Video marketing is also helpful in creating campaign awareness. It is a preferred marketing medium by many brands due to its high entertainment and engagement levels. Take for example, MCI’s “jobs & economy” video campaign comprised of humorous English and Mandarin language videos running across popular video platforms like YouTube, VIU, Yahoo, and on Facebook’s engaging video ad format.
Another government campaign ran by IH Digital in 2018 was MCI’s Gov.SG video ads on Facebook and YouTube. It aimed to inform SME about available subsidies, as well as featuring testimonials from local entrepreneurs. The campaign achieved over 1.2 million views at a low average cost per view. Over 25K clicks were also generated from interested users keen to learn more about the programmes via Enterprise Singapore’s website.
Google Search and Display Ads
In a bid to increase awareness of LTA’s Knackstop website, IH Digital ran Google Search and Display Ads from 2016 to 2018. From 2018, google banner ads were run to direct audiences to the new Knackstop FB page. These efforts, along with monthly Knackstop FB ads helped grow the page fans to over 12K in less than 8 months.
Content Creation & Digital Media Boosting
Content creation and media amplification are two of IH Digital’s specialties. MSF commissioned IH Digital to produce content for their Facebook page. IH Digital helped amplify MSF’s key messages through a variety of media boosts covering topics such as reporting elderly abuse & family violence and showcasing efforts from noteworthy individuals who made contributions to promote social values in Singapore.
Land Transport Authority Print Ads
IH Digital bought print media for Land Transport Authority (LTA) for their ads on the opening of the new Lornie Highway on April 19.
Outdoor Advertising (OOH)
Out-of-Home advertising can complement online marketing and targets on-the-go audiences outside the online world but can be integrated with online ads for a seamless experience as well. Here are some of the OOH ad campaigns carried out by IH Digital for government agency clients.
Let IH Digital Help You for Both Online and Offline Marketing!
Want to have excellent marketing solutions? IH Digital Singapore is a one-stop-shop media buying agency providing 360 marketing services including content marketing, OOH, media buying, video marketing, consultancy & research, and more. For a fast and transparent transaction, contact us today at www.ihdigital.com/business-enquiry/.