The on-going ecommerce boom sees businesses of all sizes flocking to set up online stores using services like Shopify to capitalise on consumers’ increasing propensity to shop online. One key element for a successful ecommerce venture is effective social media marketing to promote the store.
Ecommerce marketing on Instagram can be a sales powerhouse for Shopify stores. This platform generates a higher engagement rate compared to other social media platforms like Facebook and Twitter.
Instagram Shopping: Direct traffic to Shopify stores
Instagram is making a serious push into ecommerce with the launch of its tap-to-shop feature – Instagram Shopping in October 2017, opening the possibility of selling through Instagram for thousands of Shopify merchants.
It allows businesses to promote Shopify products on Instagram by tagging the product in post and stories, linking users to their Shopify store’s product pages. This feature is available across a wide range of markets globally and is a great way for brands to showcase their products to an engaged audience.
In November 2020, Instagram added a ‘Shop’ tab on the main navigation bar as an ecommerce marketing tool that enables Shopify stores to capture customers directly from the Instagram app.
Instagram ‘Shop’ tab replaced ‘Activity’ tab I Image source: Search Engine Journal
Instagram Posts motivate purchases
Among Instagram users, half follow at least one business. Businesses that post content regularly are not only able to build connections with their audience, but are able to drive conversions as well.
60% of users say that they learn about a product or service on Instagram and that they had been inspired to take an action, such as visiting a website, searching, shopping or telling a friend.
Who should use Instagram as ecommerce marketing platform?
Instagram provides an excellent opportunity for companies trying to reach a younger demographic. Compared to Facebook which is preferred by matured adults, Instagram has a younger user base where up to 60% of users are in the 18-34 year old bracket.
This app is all about discovery, young adults use Instagram to keep up with celebrity news, trends, to discover new products, and for lifestyle tips. And since Instagram is a visual-dominant platform, it would be suitable for beauty and fashion brands targeting younger audiences.
Distribution of Instagram users worldwide as of October 2020. Image source: Statista.com
Implement Instagram marketing to boost your Shopify sales
Keen on driving conversion for your Shopify stores?
Schedule a consultation with our digital marketing experts to learn how we can help promote your Shopify store on Instagram.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.