Kingston Technology’s gaming accessory brand in Taiwan – HyperXgaming launched an ad campaign in Korea with the help of a digital agency in Taiwan.
HyperXgaming – Naver Search Ad as brand awareness tool
Naver is the No.1 Search Engine Platform over Google in the Korean Market. Almost all Korean people use Naver every day. HyperXgaming taps into Naver Paid Search– Power Link Ad to increase the website visibility to Korea gamers with 3 specific keywords – mouse, keyboards and headset.
Whenever the related keywords are searched on Naver, HyperXgaming website will appear as the top results. This ad can get significant exposure to Naver. with a visual representation of the searched product and description displayed to users through direct search.
This is how they bring traffic to their HyperXgaming Korean website, where a user can know more about their brands or products.
HyperX is the high-performance product division of Kingston Technology, the world’s largest independent memory manufacturer. Since 2002, HyperX has grown over the years to encompass multiple product lines of memory modules, solid-state drives, USB Flash drives, headsets and keyboards.
What is Power Link and why it’s useful?
Power Link is one form of paid search advertising where you can rank your website high on the Korean’s largest search result page – Naver. This is a Standard CPC text ad, which includes title, description, display URL It is the most eye-catching ad type which allows your products to appear on the first top 10 results.
This particular ad allows you to target the exact users you want according to the search terms you select. By being able to select the right keywords, and you may not have to worry about the competing ads at all.
Tap into Naver Ads for greater website exposure in Korea
If you have your sights set on advertising in South Korea, you won’t find your way into the hearts and minds of your target audience via Google alone, instead, you’ll have to learn to navigate Naver.
As competitors continue to rising, brands are called to use digital ways to promote and expand their market in order to stay ahead of other competitor’s in gaining market share.
If you are looking to amplify your brand in the Korean market through search engine marketing, let us help! We offer media buy and come with keyword research to identify the most suitable keywords for your brand.
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