E-commerceSocial Media Marketing

How to Grow Your Online Store with Digital Marketing?

Which Is The Best Platform To Build An Online Store – Lazada, Shopee Or Shopify

2020 has been wild ride for e-commerce, hundreds of millions of people are already shopping online, and there’s an increasing rate in ecommerce adoptionThe online retail industry is highly competitive. If you want to build an online storeit’s essential to know which is the right e-commerce platform for your business. 

What Is the Best E-commerce Platform? 

  1. Shopify – best for getting up and running quickly 
  2. Lazada – platform with large user base 
  3. Shopee – best for beginners to start at low cost 
  4. Wix – the best all-around e-commerce platform 
  5. BigCommerce – best for large volume sellers 
  6. Squarespace – best for highquality templates  
  7. Square – best for selling in person and online 
  8. Magento – flexible platform that gives you complete freedom 
  9. WooCommerce – best for business with existing WordPress site 
  10. Volusion – excellent analytics features 

If you’re finding the right platform to launch your online store, here’s the low-down on the leading e-commerce platforms – Shopify, Lazada and Shopee. 

1Shopify: End-To-End Solution for Business Owners 

Shopify Online Store

Shopify is one of the best e-commerce platforms that allow entrepreneurs and small-to-medium size businesses to build their brand’s e-commerce store fast. If you want an e-commerce store that you can fully manage from backend: from storefront design to content marketing to performance analytics, we recommend Shopify.  

These are the main pros and cons that we think you can expect to encounter if you choose Shopify: 

Pros: 

  • Impressive sales features 
  • Supports multi-channel selling 
  • Easy to customize themes and layouts 
  • Quick and easy setup 

Cons: 

  • Transaction Fees 
  • Can be costly for those starting a new online store 
  • Doesn’t support international currency without third party apps  

 2Lazada: Southeast Asian Giant 

Lazada is the e-commerce leader in Southeast Asia with 137 million monthly visitors. Lazada is owned by Alibaba. That means you will be competing with cheaper Chinese products. However, if your brand offers unique and exclusive products, it’s a good place to start due to its large user base. 

The following are some takeaways with things to keep in mind when choosing Lazada: 

Pros: 

  • Easy in-house shipping assistance 
  • Large user-base 

Cons: 

  • Higher levels of competition with Chinese products 
  • More costly marketplace fees and accompanying payments with each sale 

3ShopeeA Force to Be Reckoned With 

Shopee online storeShopee has a smaller market compared to Lazada, but the main attraction for sellers of Shopee is that it is commission-free, unlike Lazada where you have to pay commission and payment fee per order. Shopee is the go-to platform if you want to start selling online at low cost and make big money. Here’s what we think are the most important things to remember: 

Pros: 

  • Commission-free selling 
  • Free shipping 

Cons: 

  • A smaller market as opposed to that of Lazada’s  
  • No direct communication with the buyerapart from comments and reviews 

Now you may have figured out which is the best platform for your business, here’s what you need to make your online store a success. 

Grow Your Online Store with Digital Marketing Strategies  

If you’re looking for an e-commerce agency that provides A-to-Z support from start to profit, you’re in the right place. IH Digital offers online store setup, creative executions and marketing services under one roof. 

1. Setup Online Store 

To start selling online, the first thing you need to do is to set up an e-commerce store. You can either list your products on Lazada and  Shopee or establish your own Shopify website.   

Each platform has different requirements for setting up a business, so it’s always a good idea to speak to an e-commerce agency like Digital 38 to get professional advice and online store set up. 

2. Enhance Product Listing  

Your success on online e-commerce platform depends on your use of imagery to drive attention and traffic to your product pages. It means you need high-resolution photos, including close-up images and multiple angles that give the viewer enough visual information to make up for an inability to touch the product.  

If you are competing with another company to sell the same product, providing a higher quality photo can make your version of the product more appealing, it entices viewers to make a purchase.   

Our content team is familiar with product shooting and creating visual content in different formatsThe amount, type, and quality of images we use for e-commerce can not only help to support your ongoing visual design efforts but also increase your seller authority by enhancing the perceived value of products. Contact us if you need help in creating visual content. 

IH's product photography

Examples of IH Digital’s product photography 

3. Improve Product Ranking with Keywords  

Aside from producing appealing product photos, it’s also important to have well-written copy. While the image is what gets people to stopthe copy is what convinces them to click through to your page and make a purchase. 

Before getting clicks, you must improve the product listing ranking in search results so that your product can be found easilyTo rank high in search results, you must research keywordthat people are using to search for your productTo convert them into paying customers, you must have certain level of copywriting skills to write concise, engaging copy that clearly defines the product you’re selling and encouragepurchases. 

If you’re having a hard time researching keyword or writing product descriptions that convert, let us help. 

4. Increase Store Exposure with Social Media Marketing  

Once you’ve set up an online store, you then need to think about how you’re going to get people to visit your store. Nobody will discover your online store unless you take the initiative to tell your audience. That’s why online marketing activities is crucial. 

You can do regular postings, advertising or social media campaign to build awareness and brand trust. In Facebook and Instagram, you can take your social media posts a step further by creating shoppable posts that include a link directing consumers to your product page.  

Instagram shoppable post of Augustinus Bader SG

Instagram shoppable post of Augustinus Bader SG 

Social media ads of Kao Men’s Biore

Social media ads of Kao Men’s Biore #ExtraPowerRefresh Campaign 

Managing your e-commerce company’s digital marketing strategy takes a lot of time to learn and perfect. When you have other essential duties to handle, dedicating the right amount of effort to e-commerce marketing may not be possible.  

And here lies the benefit of hiring a digital marketing agency. We can professionally develop various forms of content, implement and analyse your e-commerce marketing strategy. 

Ready to Start Your E-Commerce Business? 

Regardless of what platform you choose to sell on, your online store’s success largely depends on a proper digital marketing strategy. If you want to drive traffic and sales for your online business, that’s what we can help.  

Starting an online business is not a simple task. It requires a lot of hard work, so let us help you simplify that. Contact us to schedule a consultation with our e-commerce marketing experts. 

Explore More Social E-Commerce Article: 

About IH Digital  

IH Digital is an Asia-focused digital marketing agency providing Consultancy,  Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.   

 Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.  

IH Digital is a member of Digital 38 Group.