Digital Advertising

How to Get started with Collaborative Ads to Drive Ecommerce Sales


Collaborative Ads work for brands that sell products online via retailers and Ecommerce platforms. These ads allow brands to run media campaigns for their products on social media platforms like Facebook.

Before Collaborative Ads were introduced, it was difficult for brands to market their products on such Ecommerce websites or marketplaces. They had to rely on retailers to help them promote their products and increase sales. But today, brands can launch Collaborative Ads campaigns that can direct people to retailers’ online stores, website, or mobile apps to complete the purchase.

If your business has an Ecommerce component, you’re in the right place. We’ll guide you through how to get started with launching collaborative ads.

1. Choose Your Retailer Partner

To get started with Collaborative Ads, you need to find a retail partner that sells your products. The next step is to create a new ad account that will solely be used for launching Collaborative Ads. After that, you’ll receive a catalog segment from your retailer partner, which you’re free to review.

For Facebook Collaborative Ads, or CPAS, the list of participating retailers eligible for this ad unit depends on region by region. In Singapore, for example, brands can collaborate with Lazada, Shopee, and more.

The process of creating an ad account and linking up with retailer partners can be difficult if you have little knowledge of media buying, so we’re here to help. Contact us today and our experienced media team will help you with setting up the Collaborative Ad.

2. Understand Your Audience

Collaborative Ad offers wide targeting options, you are free to set your audience targeting based on age, gender, and location, interests and behaviour. You can also target people similar to those who currently like or follow your Page. If you know your audience well, your ad can reach those who are more likely to purchase your product, thus increasing conversion.

Need help in selecting the right ad targeting to optimize your ad? Let us know.

3. Catch Attention with Appealing Content

Your ad creative is crucial to your Facebook Collaborative Ad. Make sure to use visually striking images to catch the attention of your target audience, and showcasing your product in a professional way.

Whether it’s static image, photography, GIF or video, our content team can support you in ad visual creation, as well as copywriting. Get in touch with us.

Here’s a screenshot of Kao Laurier’s Collaborative Ad:Kao Laurier Visual Facebook Collaborative Ad

Launch Your Collaborative Ad with IH Digital

Creating Collaborative Ads is not a simple task. It requires a lot of hard work, so let us help you simplify that. From setting up ad account to creating ad creatives, we are here to support. Contact us now.

About IH Digital 

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with an in-depth understanding of Asian markets and is highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.​

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms. ​​

IH Digital is a member of Digital 38 Group. ​