When people think about Google Ads, the first thing that comes to mind is search ads. But if people don’t know about your brand name, products or services, they aren’t going to search for you on Google. You’ll need to invest in building that awareness. This is where the Google Display Network can help out.
If you are a start-up company looking to break into Google Ads for the first time and quickly earn the attention you need to grow your brand awareness, there’s no better way to start than by launching ads on Google Display Network — and there are many benefits of doing so.
What is Google Display Network?
Google Display Network (GDN) is a collection of websites that reach over 90% of Internet users across the globe. The display network includes Gmail and YouTube, as well as a network of millions of partner sites and mobile apps where your Google Ads can appear.
Display Ads allows you to appear right in front of the consumers without waiting for them to find you. You can display your ad on the articles, videos, or websites that consumers browse with visual and rich media ads, unlike Search Ads that’s just allowed plain text.
Now you have a better understanding of what is display network, let’s look into the various benefits of using the display network.
Why You Should Advertise on Display Network?
1. Huge Network for Building Awareness
The most obvious benefit of the GDN is its reach. The network is comprised of over 2 million blogs, news pages, and other sites. Since the Google Display Network is so massive, it offers many opportunities to connect with your target audience.
Your ads are shown when users are viewing a Youtube video, playing a game on their phone or even when they check their email, without waiting for them to find you. This is something that can’t be done with Google Search Ads, as well as paid social ads. It’s a clear benefit for businesses who want to increase their exposure and reach more people online.
Display Ads shown on Google Display Network
No matter at which display network you want your ad to appear, we can help you. Our experienced media buying will recommend and plan the best media strategy to meet your marketing objective.
2. Google Display Advertising Is Less Expensive
Comparing to Google Search Ads, the cost per click (CPC) of Google Display Network is very low. In search network ads the cost per clicks is nearly $2.50. Meanwhile, for Google Display Ads, the average cost per click is only $0.58.
AdWords Average CPC Across Industries. Source: WordStream
Our media team is experienced in launching Google Ads and they know what is a great buy and what is way overpriced. If you are seeking for media buy expert’s advice on how to spend your advertising budget effectively on GDN, schedule a consultation with us.
3. Multiple Options for Effective Targeting
Advertising on the GDN gives you a lot of targeting options for placing your ad in front of people who are most interested in your product or service.
You can target specific audiences based on their past behaviour and interests, website topics and even select specific websites, games, apps in the GDN where you want to place your ads. This method helps and your chances of earning a conversion will increase accordingly.
If you don’t know how to set the right targeting to reach your ideal audience, seek for media buy expert’s advice.
Reach the Masses through Targeted Display Ads
You can amass a massive reach on the Google Display Network with the right attention to targeting. The network’s affordability, as well as the reachability, makes it a viable marketing option for building your brand and product awareness.
If you’re ready to start taking advantage of everything Google Display Network has to offer, contact us to set up a Google Ads account and start running your ad campaign.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.