Nowadays, most people rely on Google to search for local business information. Having a Google Business account enables you to list your business on Google Search and Google Maps and show up when someone searches for your business. This powerful listing gives your potential customers a dynamic overview of your business to help them quickly find, learn about, and engage with you.
To stand out among the local competitors, you need to optimise your Google Business listing to show up in the first page of search results. Here are our optimisation strategies to help you take advantage of Google My Business.
How IH Digital Gets Your Business Come Up on Google?
1. Strategic Listing of Your Business on Google My Business
You can’t rank your business in the local search results if you don’t have a Google Business listing in the first place. It ensures that your business will appear in Google Search, Maps, Local Pack, and Local Finder when someone entered search queries related to your company, products or services.
If you want to set up a Google My Business (GMB) account, we can help you create a business listing on Google and get it verified. Once your GMB account is ready, we’ll start optimising the listing to help you rank higher in the local search results.
Google Business listing displayed in Google Search
Google Business listing displayed in Google Maps
2. Competitive Description Writing
Business with the most relevant and unique business description is easier to be found in search results. To rank above the local competitors, we’ll carry out competitive research to study what the competition is up to, and how their descriptions are written.
A competitive description includes the use of high-traffic keywords to get found easily in search results. This requires the knowledge in SEO and effort in researching. That’s why it’s recommended that you opt for an SEO marketing agency to help you in writing the business description.
3. Image & Video Solutions for Your Listing
Appealing images can tell a story and help your business stand out from the competition. You may have added images such as the exterior or interior of your business, your products or services but you shouldn’t stop there.
Google values active engagement, and it will favour you when it comes to showing you higher in the Search and Maps. Our in-house content team is familiar with product shooting, visual and video creation - the amount, type, and quality of content we produce can help to support your ongoing GMB listing optimisation efforts.
Examples of product photography
4. Actively Manage and Respond to Reviews
High-quality and positive reviews from your customers can improve your business visibility in the search results and increase the likelihood of a shopper to visit your location or website. We can help seed reviews from customers as well as request for user-generated content such as a store or product images to enhance your search visibility.
Other than earning reviews, actively interacting with your customers by responding to reviews can show that you value your customers and encourage more people to leave their reviews. When you have other essential duties to handle, dedicating the right amount of time and attention to manage and reply each review may not be possible. If that’s the case, let us help.
5. Monthly Upload of Events, Promotions & Announcement
When customers find your business in the search results, they can see the business updates from your posts. You can publish posts to tell customers about your events, offers and announcements.
As mentioned above, Google values active engagement. We can help you generate posts that are engaging, valuable and conversion-driven to update your business listing monthly.
Google Business post updates
6. Uploading E-commerce Product Catalogue
Other than posting the latest news of your business, you can also display your online store’s products in the catalogue of Google Business listing. People who viewed your business listing will be able to browse through items in the new ‘Products’ tab.
Uploading the product images and writing product description that drives consumer actions can be time-consuming and difficult, especially when you have tons of products to list, so let us take up this task for you.
Source: Digital Examiner
7. Monthly Performance Review
The work is not over even when you’ve created your business listing and filled in all your business information. Google My Business requires continuous review and optimisation.
To give you a better insight on how’s your listing performing, we will create and share you an informative and easy-to-read report monthly. You will have a better understanding of how your customers use Search and Maps to find your listing, and what they do once they find you. Based on the report, we will advise some improvements that can be made to better fit the wants and needs of your customers.
Grow More Local Customers with Google My Business. Contact IH Digital
Having an optimised Google Business listing can help you rank high in search results and reach more local audience. Start growing your local business with IH Digital. Contact us to schedule a consultation.
About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM and SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.
