03 Nov Honda MY’s “One in A Million” Milestone – A Digital Marketing Success with IH Digital
Honda’s partnership with IH Digital Malaysia has proven to be fruitful with its many successes in giving its customers the best deals and services across Malaysia. Since the release of Honda Malaysia’s Facebook page in 2012, we have grown from 0 fans to 1 million fans. According to Social Bakers, Honda Malaysia is ranked 23rd among the list of popular brands in Malaysia. In 2014, Social Media Week awarded Honda Malaysia Facebook page with the Social Media Excellence Award as the best brand in the automotive sector.
Aside from the videos, have fun and join our celebration, win weekly prizes by participating in this #Honda1million app.
Though IH Digital Malaysia’s digital marketing services, Honda MY Facebook page implemented content marketing strategies and interesting on-ground to digital integrations to promote the whole brand and connect consumers through various posts, activities and events. IH Digital has centred its social media strategies in Honda’s mission to pursue a future with better technology, along with better value. This is best shown through their slogan “The Power of Dreams”, signifying the ever-changing and growing needs of the future. We created engaging apps, images and rich video marketing content based on this mantra. Honda MY knows that fans should only get the care and pleasure they deserve.
What’s more? Videos such as the preview for Honda’s All-New City were amplified through digital marketing on social media to create exposure. We also implemented a 360 social media campaign for Honda MY’s big events, integrating on-ground event, events acquisitions and post-event content through a mobile-accessible app.
Honda Family Road Trip: A fun-filled event for the whole family. There are artist performances, 32-point inspection, test drive and kids’ zone with exclusive gifts and more! Honda MY is travelling across 14 locations throughout Malaysia so don’t miss the fun. Join us and check the app to know more.
The automotive giant has shown that it’s a strong, aggressive player that established its reputation as the best in the automotive market in Malaysia. Such milestone cannot be achieved without Honda’s full trust on our team. It really proves that journeys begin with a single step and this #Honda1Million started on a collaboration of a powerful brand and our social media agency.
As a social media expert, we can emulate this kind of success with your business. Our social media agency, IH Digital, can provide integrated marketing, video marketing and internet marketing solutions to help your brand reach out to your audience through internet and social media. If you are interested to know more of our digital marketing and social media services, contact us here to know more!