Mother’s Day is one of the most celebrated events every year. It is a day where mothers all over the world are appreciated for all the caring and hard work they do for their family.
With more events happening every year, you can easily come up with an event for your brand to reach your target audience aside from posting on social media. Take a look at Greenfields Mother’s Day pop-up events for example. Read further to know more about the event and its marketing actions.
Greenfields’ BREWtiful Mother’s Day Pop-Up Event
In celebration of Mother’s Day, Greenfields hosted two pop-up events called “For My BREWtiful Mom” held at MapleTree Business City office building and NEX heartland mall, Singapore on 10th May and 18th May respectively.
One of the events’ highlights includes inviting visitors to create personalized latte-art made from family portraits shot on-site or from a wide selection of Mother’s Day messages, courtesy of Kaffa Kaldi’s state-of-the-art Ripple Maker machine, which creates an image atop the foam layer of coffee beverages in just 15 seconds.
Besides indulging in fresh milk and gourmet coffee made using Greenfields milk, visitors also had a chance to win an overseas 3D2N hotel stay worth up to S$300, simply by participating in Greenfields Photo Wall Contest, courtesy of Asia Travel Club (ATC).
Mother’s Day Digital Marketing
Brands can create an integrated marketing plan for seasonal occasions such as Mother’s Day to boost brand awareness – creating hype on social media and subsequently engaging target audience on the ground through events. IH Digital was in charge of designing the event space, taking care of all logistics and conducting training for the promoters.
Before the event, digital marketing promotions was also done through influencer marketing. Mom influencers like Jamie Yeo and Lian Meiting posted their family pictures enjoying Greenfields fresh milk to promoting the Mother’s Day pop-up event on Instagram.
Moreover, IH Digital proposed to run several Facebook paid posts to generate hype and drive traffic to these events. Press release and events mock-up visuals were also produced and sent to the media.
These event preparations and social media marketing promotions became effective when combined together and generated almost 300 social page likes and 150 photo wall contest submissions for Greenfields.
Greenfields also gave away 250 small milk packs in 3 hours, and 300 cups of coffee in 5 hours.
Pre-plan Your Events Marketing with IH Digital!
Want to hold an awesome event for your brand? IH Digital is a digital marketing agency in Singapore providing the best social media marketing solutions and OOH services for your brand’s events. IH Digital provides 360 degrees approach for its digital marketing which includes consultancy and research, search marketing, digital creatives & video marketing, China digital marketing, and media planning & buying. Interested to work your brand’s marketing concerns with us? Contact us today!