Digital Advertising

Why Google Merchant Center is a Must-Have for Ecommerce Shopping Campaigns


Selling your products online in a fast-paced Ecommerce industry is complex. Setting up and running ads to showcase and drive sales for your products can be a painstaking process. Fortunately, Google provides a tool to help brands and advertisers push out product accurate Shopping Ads to relevant audiences, increasing visibility of the products and increasing ROI. This tool is the Google Merchant Center.

What is Google Merchant Center?

Google Merchant Center is Google’s official tool to help merchants to upload and easily update their shop and product data to Google and make it available for Shopping ads and other Google services. While it is not an online store where you can sell your products, it is a requirement for running Google Shopping ads which can effectively gain online sales.

In fact, without creating a Google Merchant Center account, you cannot create and run Shopping Ads. Product information that is uploaded to Google Merchant Centre includes the pricing and the availability of the merchant’s products. These information are then used by Google to dynamically create ads that are displayed in Google Shopping and search results to optimally deliver ads to shoppers who will be most likely to purchase. Shoppers will then see at a glance the relevant information they need to make a purchase decision.

Optimising Google Merchant Center using Ads with IH Digital

IH Digital, as your partner, will strategise marketing campaigns and leverage with Google Ads, Shopping Ads and the Google Merchant Centre to help you boost online sales.

Google Shopping Ads as seen in Google Shopping

Optimising ads for products through Google Shopping Ads

Optimising ads for products through Google Shopping Ads

Google Shopping Ads as seen in Google Shopping

Take that step, and learn how digital advertising can help you boost your Ecommerce sales! Contact us now!

About IH Digital 

IH Digital is an Asia-focused social media agency that provides consultancy service, leading companies with strategising and executing market readiness and market penetration plans across Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia. Founded in 2006, IH Digital consists of teams with in-depth understanding of Asian markets and highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.​

Diversity is one of our key strengths and our Content and Social Experts enable the production of written content, images and videos for markets across Southeast Asia. Our certified media buyers and planners help bring customers through the marketing funnel and provide campaign optimisation to enhance clients’ return on their media investments. We provide direct media buying on digital advertising platforms like Facebook, Instagram, LinkedIn, TikTok and Google, and in-market media buying on platforms like Grab, Spotify, Carousell, SGAG, The Smart Local, Mothership, OHBULAN, MGAG, and on various out-of-home (OOH) advertising platforms. ​​

IH Digital is a member of Digital 38 Group. ​