Facebook’s Live Video feature has been testing for a few months as it has been available to Verified Pages and social media influencers who are using Android and iOS Mentions apps since August 2015. It was only on 6 April that the popular social media platform broke the news about Facebook Video Live Feature’s availability to all users. “With Facebook Live you can use your phone to share a moment instantly with the people you care about. This means your friends, family or fans can be there with you, and you can respond to their comments and see their reactions”, stated in their press release.
Image credit: http://newsroom.fb.com/news/2016/04/introducing-new-ways-to-create-share-and-discover-live-video-on-facebook/
Content Marketing for Brands: How to get started
To start off , log in to the Facebook iOS or Android app, open the Status bar, and click on the Live icon. You may choose to add a short description and tap Go Live to begin your broadcast. Facebook also shared some tips on how you can make the most out of this live video streaming feature.
Social media analytics suggest that video content have become such a big hit and can generate higher organic reach than other types of social media marketing content in Singapore and other parts of the world. Below are four optimal ways to use Facebook Live video feature as a digital marketing tool.
As with any type of marketing communications and digital marketing strategy, planning ahead is the key to optimise video marketing using Facebook Live. Pick a schedule and make sure to inform friends and followers about your live video schedule and plans to welcome queries from your audience. Q&As offer excellent ways for brands to address their customers’ issues, answer queries, and gather more information about their target consumers.
Video ad/Web article embedded video
You can convert live stream to a video display ad or an embedded video within a blog post or web article. Turning live videos to display ads will enable brands to acquire more followers and attract more attention to benefit future live stream events or marketing campaigns. Posting live stream within a blog, on the other hand, attracts a wider audience.
Focus on how you want consumers to recognise your brand and choose a topic that perfectly represents your brand’s message. Live product demos, tutorials, and how-to videos create a certain level of brand-consumer intimacy and make your product relatable to potential customers.
Behind-the-scenes live stream
Live behind-the-scenes video creates a connection between the brand and the target audience. Come up with fun and exciting video concepts to capture your audience’s attention and optimise digital marketing strategy, be it a running event that showcases the quality and durability of the sports apparel or behind the scenes of a fashion shoot for a cosmetic brand.
What IH Digital can do for your brand
IH Digital is a well-established digital agency in Singapore that utilises innovative digital marketing tools to get your brand’s story across digital media platforms. We have video production experts in Singapore who can boost the quality of your content to further drive engagement and brand awareness. Learn more about our great services here.