AnalyticsSocial Media Marketing

Facebook Announced Its Change in Policy

FB_changA new Facebook policy that will effect how application functions will take place on Nov.05.14. Read on to find out what to expect with these changes.

Facebook app developers marked your calendar! Facebook announced a change in its platform policy that will take place on Nov 05.

Two important topics to pay attention to: 1. Games 2. Proper Use

Games: Developers must disclose information regarding additional charges that fans are required to pay from using the app (in-app purchase). This information must be clearly written in the description. This should not be a problem for app developers as we believe many developers have been strictly following this practice

Encourage Proper Use: Now this is something that may affect Facebook application strategies. With this new rule in place, developers can no longer incentivize fans to use social plugin or to like a page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a page. Facebook has given its reason for preventing such actions as they do not want people to flock to a page just because that page is giving out prizes. Facebook wants the page to reach users who genuinely find interest in the page and not just users who are interested in prizes. But it is still acceptable to incentivize users to login to app, check in or enter promotion’s code onto your page.

The below image helps to shed a clearer picture

IH Digital / facebook-incentive
IH Digital / facebook-incentive

From the image, you can see that it is not against the policy to incentivize users to use your app, but you must do it the correct way such as in the third image. In order to access an app, a user will have to invite a certain number of friends to use this app and a user’s friends must accept the invitation before a user can receive the offer. What this means is any actions taken by users and respond ONLY by an app developer will not be approved. But for actions that users take that involve the consent of others (users’ friends), Facebook gives a green light to it.

[highlight]These changes will take full effect on Nov. 05. 2014.[/highlight] Failure to comply with this new policy would result in app banning and will affect the long term app development for a page.