Digital AdvertisingE-commerceSocial Media Marketing

Facebook Carousel Ads: The Key to Boost Your E-commerce Business


Need to boost your sales and bring more revenue to your e-commerce business? Facebook ad is something you should be looking into. Facebook offers a variety of ad types that can help you position your products to the right audience at the right time. The Facebook ad types range from a single photo to a collection ad format.

For e-commerce businesses, however, there are top 3 ad types that can have the most astounding results compared to the others, namely Slideshow, Single Video, and Carousel ad formats. In this article, we are going to tackle the most widely-used one for showing off multiple products – the Carousel Ad format.

What is a Carousel Ad format?

Facebook’s Carousel Ad is an interactive format that allows you to showcase up to ten images or videos of products in a single ad, each with its own link. With this, you can use your existing e-commerce website or online store (like Lazada) as your landing page when the products on the ad are clicked.

By using this ad type you will have more creative space within a single ad. You’ll be able to feature different products, services, or promotions and highlight specific details about it. Moreover, you can make a creative sequential story that develops across each carousel card to tell more about the brand and your offers.

Carousel Ads Success Stories

Discount offers on e-commerce platforms are prevalent during the shopping season. How can you make your promotions stand out amongst other advertisers?

For their 11.11 and 12.12 sales, Bosch Singapore tapped into paid media campaigns in order to drive traffic to their Lazada store for purchase of Bosch power tools. And with the help of the Carousel Ad format, they are able to feature different exclusive offers in a single ad and direct customers to their e-commerce site conveniently.

Standout from your competitors today!

Start expanding your e-commerce business reach by tapping into Facebook ads. Let IH Digital, a SEA digital marketing agency headquartered in Singapore, help you plan your e-commerce marketing strategy. Get in touch with us here to learn more.