Digital Advertising

EDB Taps Into OOH Advertising to Reach the Public

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Nothing spells high footfall traffic in Singapore like our transportation hubs (e.g. bus interchanges and MRT stations) which can see footfall in the millions each month. 

Integration of Out-Of-Home (OOH) advertising at such locations into digital campaigns on platforms like Facebook and Google, is an option that is worthy of consideration. It allows advertisers to reach out to people who are not frequently online, and also allows for avoidance of competition with other advertisers in the crowded digital arena.

In fact, the potential for large OOH advertising visual displays and captive audiences make for a great 1-2 combo for effectively delivering your messages to the public!

Government agencies such as EDB have been making use of out-of-home advertising in their recent campaigns.

iPlasma

iPlasma display ads at MRT stations

iView OOH advertising

iView display ads at MRT stations

STARis OOH advertising

STARis display ads on MRT trains

Dover OOH advertising

Platform Screen Door ads at MRT stations

Mural Wall display Ad

Mural wall display ad at Tampines bus interchange

On the hunt for Media Buying agency? IH Singapore is here for you.

IH Singapore is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.

Interested to work with us for your next Out-Of-Home (OOH) advertising campaign? Contact us today to explore how we can help you.