Nothing spells high footfall traffic in Singapore like our transportation hubs (e.g. bus interchanges and MRT stations) which can see footfall in the millions each month.
Integration of Out-Of-Home (OOH) advertising at such locations into digital campaigns on platforms like Facebook and Google, is an option that is worthy of consideration. It allows advertisers to reach out to people who are not frequently online, and also allows for avoidance of competition with other advertisers in the crowded digital arena.
In fact, the potential for large OOH advertising visual displays and captive audiences make for a great 1-2 combo for effectively delivering your messages to the public!
Government agencies such as EDB have been making use of out-of-home advertising in their recent campaigns.
iPlasma display ads at MRT stations
iView display ads at MRT stations
STARis display ads on MRT trains
Platform Screen Door ads at MRT stations
Mural wall display ad at Tampines bus interchange
On the hunt for Media Buying agency? IH Singapore is here for you.
IH Singapore is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Interested to work with us for your next Out-Of-Home (OOH) advertising campaign? Contact us today to explore how we can help you.