With over 500 million daily users and everyone from teens to millennials sharing and viewing photos and videos, Instagram is no longer considered simply an awareness-driven tool. As a matter of fact, Instagram is a marketing force to be reckoned with.
As of October 2020, Instagram has grown to a whopping 1 billion monthly active users. It positions Instagram behind Facebook (2.7 billion) but ahead of most other social media platforms, including TikTok, Twitter and Pinterest.
Although Facebook is leading in numbers, Instagram has better statistics particularly in terms of engagement. All in all, Facebook has more reach but Instagram wins in gaining a very strong following.
Monthly Active users of Social Platforms in Oct 2020. Source: Datareportal
Instagram Is the King of Social Engagement
Instagram is perceived as the “King of social engagement”, delivering 29% more engagement than Facebook and 60% more than Twitter. 63% of Instagram users check the app at least once per day. This takes high performing text content and visual content into consideration.
Unlike Facebook, there are no links allowed in posts and comments on Instagram. Brands trying to build a following must invest in visually appealing content to keep engagement high. And this real engagement turns into sales and loyal customers.
Examples of IH Digital’s product photography
Instagram Becomes More Commerce Friendly
Instagram users are more than simply engaged, they’re also online shoppers. 75% of Instagram users take action, such as visiting a website after looking at an Instagram advertising post. Over 70% of Instagram users report making purchase decisions while browsing the app so if you’re not incorporating it into your social media marketing, you’re missing out billions of potential customers.
In addition, Instagram continuously adding new features to gear towards increasing the platform’s effectiveness for business owners. In November 2020, Instagram launched the product tagging feature, where a business owner can take advantage of Shoppable posts to direct users to their online stores.
Shoppable post on Instagram
Over 130 million users engage with shopping posts every month, proving that this feature is useful in driving both product awareness and sales. While direct sales usually aren’t the primary function of social media, there’s no doubt that having high conversion rates is an unexpected bonus.
Brands That Leverage Instagram Marketing Effectively
1. Augustinus Bader Singapore
Augustinus Bader leverages on Instagram to promote their online business with shoppable posts and updating the audience on the latest product launches and promotions.
2. Ministry of Education (MOE) Singapore
MOE Singapore uses Instagram to promote their Soaper 5 Awareness Campaign, educating students, teachers and parents on good hygiene habits to keep themselves safe during the pandemic.
Don’t Miss Out A Good Chance to Build Engagement
To make the most of the marketing potential of Instagram, you need to invest your time in creative execution and leverage on conversion-driven features. Contact us if you have more questions about Instagram Marketing.
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About IH Digital
IH Digital is an Asia-focused digital marketing agency providing Consultancy, Strategy, Content, Social Media, Media Buy, Web Development, SEM & SEO.
Our team consists of account managers, content and social experts, media buyers and planners, web developers and search experts who are highly experienced in simplifying the complex process of planning and executing marketing campaigns across various channels in multiple languages.
IH Digital is a member of Digital 38 Group.