Digital Marketing: 5 Video Marketing Trends to look out for in 2017

Here comes the question that all business owners are thinking of. How do I make my video start out? Let us look at 5 video marketing trends for 2017.

Digital Marketing: 5 Video Marketing Trends to look out for in 2017

Video marketing involves the use of social videos for digital marketing purposes. Social videos are digitised videos, designed to be seen and shared through social networks, such as Facebook, Instagram and YouTube.

Just imagine how much you can share with your audience using a minute-long video. You can share about 1.8 million words in that short video. On top of that, 92% of mobile video consumers share videos on their social media platforms. I guess with that in mind, you would not be surprised if Facebook announced that there are about 4 Billion Video Views per day on its social platform. There is no denying that video marketing must be a part of your digital marketing strategy in 2017.

Here comes the question that all business owners are thinking of. How do I make my video start out?

Let us look at 5 video marketing trends for 2017.

  1. Facebook Live
    The raging popularity of Live videos in 2017 is a force to be reckoned with. Brands and marketers alike are embracing this real-time platform as a digital marketing strategy. This video marketing tactic is truly unique as it establishes a connection between the brand and its followers in real time.


    Sulwhasoo Singapore – Grand Opening @ ION Orchard

  2. Interviews
    Interview videos have been around for a long time. They are effective for sharing the brand story and history. This story-telling captivates the audience and the essence of the story can be shared effectively.


    Honda Malaysia – Atsushi Arisaka, Chief Engineer of Honda R&D Asia Pacific Co., Ltd,


    Kao Laurier Malaysia – #LaurierGoGirl with Girl Drifter Leona Chin

  3. Tutorials
    Beauty Makeup Tutorials and Cooking Tutorials are two popular types of video tutorials online. Not only are you showcasing your products, you are also engaging the audience and sharing with them how to use the products.


    Panasonic Singapore – Rainbow Vegetable Sushi Roll


    Laneige Singapore – Eugena Bey’s Beauty Tutorial

  4. Animations
    Animations allow you to present content in a fun and dynamic way. Animated videos tend to be simple, insightful and typically appeal to everyone. Animated characters are fictional and people love the imaginative and creative elements in video animation.


    MSF Filial Piety – Dinner Time

  5. Stop Motion
    Stop motion video involves the stitching of multiple photographs, providing an illusion of motion. In doing so, the products come to life by moving around on its own. Can you imagine the work that is behind this video?


    LOTTE Confectionery S.E.A – Valentine’s Day Celebration

Start planning your Video Marketing Strategy!

After looking at the different video marketing trends for 2017, think about which video editing style you would adopt for your video production today! Let us help you with the planning and execution of your video production. With our digital marketing agency’s vast experience in producing social videos, we will expand your outreach and increase your fan engagement on social media platforms.

Discover other digital marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.

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