Digital Marketing Trends to Look Out For in 2019

IH-Digital_Digital-Marketing_2019-Trends

Digital Marketing Trends to Look Out For in 2019

As a new year approaches, expect an array of new and exciting digital marketing trends in tow. While many of the trends we’ve seen in the past year will remain relevant in 2019, it’s still important for brands to take note of emerging and still-evolving techniques to keep your digital and social media marketing strategies sharp as ever. Take a look at the four trends to look out for in digital marketing.

CHATBOTS

The popularity of chatbots can’t be denied. It’s been around for a couple of years but it still shows no signs of slowing down. In fact, according to Business Insider, 80% of businesses intend to use chatbots by 2020.

With its indispensable ability to reach and engage customers any time of the day, chatbots fill in the limitations of the human workforce. Indeed, chatbots are bound to become an important customer service option thanks to their ability to respond faster and smarter.

MICRO INFLUENCERS OR BLOGGERS

In 2019, micro influencers will take centre stage. Unlike influencers, who are celebrities or big-time bloggers with a large following, micro-influencers are usually individuals with less than 10,000 followers. Despite having fewer followers, studies have shown that micro-influencers actually generate more engagement per post.

IH-Digital_Digital-Marketing_Microblogger_Microinfluencer A microblogger engagement campaign for Araya Hong Kong

With the help of micro-influencers, brands can harness the power of relatability and higher conversion. How? While engaging a celebrity with millions of followers can help brands reach a bigger audience, not all the celebrity’s followers may be interested in what you’re offering. But if brands tap into the power of a micro-influencer with a specific interest, they are more likely to build greater rapport with those pool of potential customers.

VIDEO

Have you been incorporating video into your content marketing strategy? Now’s not the time to slow down as video remains on top. In particular, live video is expected to lead the way in video content strategies. A microblogger engagement campaign for Araya Hong Kong

Honda Malaysia Facebook Live video at KLIMS 2018 Motorshow
From Facebook Live to Instagram Live, the possibilities are endless for brands to great as creative and as engaging as they can. Other formats that are expected to rise in popularity are 360-degree video content and vertical videos. The latter is especially popular on Instagram. In fact, over 75% of millennials watch videos in this format.

AUGMENTED REALITY

Technological advancements are also seeping their way into digital marketing. One global trend to look out for is augmented reality. Through this immersive technology, brands can incorporate visual elements–such fas their products–onto an actual space.

GET YOUR DIGITAL MARKETING STRATEGY READY FOR 2019

Need a digital marketing agency in Singapore to provide content marketing services that could cater to any of your digital needs? From video marketing to social media marketing and SEO to China marketing, IH Digital will help you plan and execute your campaigns. Get in touch with us today to learn more.

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