The competition in the beauty industry is no walk in the park. Besides up-and-coming local brands gaining your audience’s attention, international names are also permeating local markets with their global appeal. With such cutthroat contest for awareness, sales and customer retention, how do you put your best face forward and present a winning digital marketing strategy?
Launching for the first time in Thailand, popular beauty brand The History of Whoo devised a strategy that would drive store visits and help them build a customer base.
A CLOSER LOOK AT THE HISTORY OF WHOO’S SAMPLING CAMPAIGN SUCCESS
With The History of Whoo staging an event on 4th to 10th October in Thailand’s upscale shopping mall EmQuartier, how can they encourage potential customers’ to visit the event?
The brand created a microsite where customers can register for free samples. The samples can then be redeemed at the event. The one-page site was also another opportunity for the brand. Through this, they are able to capture valuable customer data that can be used in succeeding marketing campaigns.
Social media content was also deployed on Facebook and Instagram to further bolster awareness of the product sampling campaign. From the stars attending to what they can expect at the event, the social media posts helped pique customers’ interest and encourage them to swing by the event.
LEVEL UP YOUR BEAUTY CAMPAIGNS WITH THE BEST DIGITAL MARKETING AGENCY!
Need a digital marketing agency to provide digital marketing and social media marketing services for your beauty brand? Whether it’s creating a social media strategy for your next event or executing video marketing campaigns for the next big holiday, a digital marketing agency like IH Digital will help you along the way. Get in touch with us today to learn more.