Whether you’re a multinational company or a humble start-up, launching a new product will always be both thrilling and nerve-wracking. While it often involves a whole spectrum of media, social media has proven to be one of the most important media to focus on because of its sheer popularity. This is especially true if your product resonates with social media’s younger demographic. Such is the case for Bioré, which turned to Facebook to raise awareness for their new product—Bioré UV World’s First Micro UV Defense Formula Aqua Rich Watery Essence.
DRUMMING UP EXCITEMENT WITH COMPELLING SOCIAL MEDIA CONTENT
The brand kicked off their social media campaign by creating a series of teaser posts. The initial teaser video generated remarkably high engagements and more than 4,900 video views.
The excitement for the new product reached fever pitch with more teaser videos that educated fans on what to expect about the new product. Collectively, the additional teaser videos that were posted on Facebook generated more than 3,500 engagements and more than 26,700 video views.
In tandem with their online efforts, the beauty brand also set up a pop-up store in Bukit Bintang, Kuala Lumpur. Here, customers were able to experience the product and receive free samples and vouchers. The event also featured a photo wall that made the pop-up experience more fun for customers. The Facebook paid ads that ran to shout out their pop-up store event reached over 830,000 users.
To further ramp up their promotional effort, Bioré also created an event video for their pop-up store. The video pulled out the best moments from the event, showcased interesting interviews and most importantly, showed off the new product in use. Besides creating further brand awareness, the video gave their pop-up event more mileage.
DRIVING SALES WITH A SOCIAL MEDIA CONTEST
From raising product awareness, Bioré next shifted their social media marketing strategy to driving sales. A WhatsApp contest was launched with a trip to Osaka up for grabs. To join, they asked customers to purchase at least RM48 worth of female Bioré products including at least one of the new Bioré UV product at any of the Guardian Malaysia outlets.
The brand also created a short video to tease fans on the exciting prize that awaits them and call for more entries. Supported by media buy, the contest shout-out managed to attract almost 200 more entries.
Bioré also partnered with Watsons for their Town is Beach campaign. For this social media effort, the brand ran a carousel ad that led fans to the campaign’s Watsons landing page.
BRING YOUR CAMPAIGN TO NEW HEIGHTS WITH THE BEST SOCIAL MEDIA MARKETING AGENCY!
Need a digital marketing agency to provide digital marketing and social media marketing services for your beauty brand? Whether it’s creating a social media strategy for your next event or executing video marketing campaigns for the next big holiday, a digital marketing agency like IH Digital will help you along the way. Get in touch with us today to learn more.