Panasonic Singapore plays an integral part in ensuring food supply resilience in Singapore by producing their Veggie Life products locally in Singapore. Panasonic Singapore had started promoting their Veggie Life products with the help of IH Digital back in 2016. Following the success of that digital marketing campaign, Panasonic Singapore has released another Facebook App in promoting Veggie Life and encouraging social media fans to show their support for local produce.
Panasonic Singapore uses the Facebook app to organise their latest “Support & Win!” contest, encouraging its social media audience to submit their selfies and share how much they enjoyed Veggie Life. Attractive prizes were offered to entice people to participate in the contest. This online marketing strategy aims to allow users to understand more about Local produce and Veggie Life at the same time.
Facebook Apps as a digital marketing strategy
Facebook Apps have been a great digital marketing tool for marketers to promote their products and engage their fans. By customizing their apps to suit different purposes, their brand’s Facebook page can be the “one-stop” digital marketing solution. Facebook Apps can be customized in forms of online registration, product redemption, incentives, contests, and more. You can engage your customers on your page, collect data, and carry it offline by integrating call-to-actions.
Developing Facebook Apps is definitely a good digital marketing investment as it enhances the user experience for your social media fan. By providing distinct functions and different contest mechanisms, It definitely brings added value to your online marketing strategy.
Previously, Panasonic Singapore released a Chinese New Year themed Facebook App. With each spin, participants stand to win instant prizes and are qualified for the grand prize lucky draw. It was well-received and it can be considered an epitome of how engaging a Facebook App can be.
IH Digital, a reputable digital marketing agency in Singapore, has a team of digital marketing and content marketing specialists who create engaging and creative visuals, ranging from images to Facebook applications, to make your brand stand out on Facebook and other social media platforms. Drop a message now.