Nivea Singapore is giving away autographed iKON posters through the launch of its new Facebook Application. The social media app is part of the brand’s digital marketing and social media marketing strategy that aims to build brand preference as well as reward fans for their unwavering love and dedication towards the brand.
By purchasing two NIVEA Lip Balm from any Cold Storage, NTUC FairPrice, Giant, Guardian, or Watsons outlet and submitting a photo of the receipt on the Facebook App, participants will get a chance to win an autographed poster of the South Korean boy band, iKON, whose Asian Tour stopped by Singapore last July 2016.
This online advertising campaign by IH Digital, a digital agency in Singapore is also accompanied by a Facebook post to promote the launch of the Facebook application. Winners of the giveaway will be selected randomly and announced on Nivea Singapore’s Facebook page as well.
Creating a successful digital marketing strategy
There is no definite formula for a successful digital marketing campaign. It only entails knowing your brand and making use of the right platform that goes well along with it. If you want to know more about social media marketing and how you can possibly tailor strategies that will suit your brand, contact IH Digital today.