Case StudiesSocial Media Marketing

It’s a Whirlwind Romance with Bourjois Singapore’s New Lipsticks!

Bourjois Singapore announces the #ShearMatteness Facebook wall contest through a microvideo, in partnership with a digital marketing agency in Hong Kong.

Bourjois Singapore shares the #SheerMatteness craze with the new Souffle de Velvet lipsticks through a Facebook wall contest as part of their digital marketing campaign. Bourjois, in partnership with IH Digital, announced the wall contest by producing a colorful and whimsical microvideo that showcases the new line of velvet lipsticks. By simply sharing and commenting on the post which is your favorite shade, you’ll get a chance to win one Souflle de Velvet lippy.

Microvideo: An effective social media marketing strategy

Microvideo is a vibrant social media medium as it offers more engagement than a traditional long video. It is short and fast-loading, making it more accessible and easy to watch whether you’re watching in your desktop or mobile. Multiple brands are discovering microvideos as the best social media strategy to engage and interact with their fans. Best example would be The Shilla Duty Free Singapore, where they utilized microvideos to promote and highlight their best-selling beauty products.

It is also a way for brands to share their message by showcasing its aesthetics in a creative and entertaining way, just like Bourjois Singapore’s microvideo.

Start your digital marketing campaign with IH Digital

Start your online marketing journey by discovering how microvideos could help your brand. IH Digital, a digital agency in Singapore, specializes in content marketing strategies that are tailored to fit your digital needs. Drop us a message now.