Digital Marketing: Maybank Celebrates Incorporation in Singapore


Digital Marketing: Maybank Celebrates Incorporation in Singapore

Digital marketing is a must for any business. No matter the industry or scale of a business, digital marketing is integral to any brands’ success. As more and more customers are online, the right digital marketing strategy paves the way for any business to reach them—on a level playing field, at that.

Digital marketing is also a way for banks to generate brand awareness, promote financial education and products, and earn trust among prospects and customers. For banking institution Maybank, engaging in digital activities has been the way to go to celebrate their incorporation in Singapore.

Maybank not only organised a celebratory event at the Maybank Tower but also tapped digital agency IH Digital to create a post-event video that showcased the day’s activities. Moreover, the corporate video also highlighted Maybank’s various CSR initiatives and social media efforts to create awareness on their incorporation.

IH Digital_Maybank Facebook Application_Digital Marketing

Maybank further stepped up their digital marketing game with a Facebook application created by IH Digital. The application, Maybank Celebrates, Maybank Cares, allows users to share how Maybank has partnered with them in their journey. Furthermore, users can also opt to send their well wishes for Singapore instead.

For every message received through the application, Maybank will donate S$10 to their partner non-profit charity, Food From The Heart. To entice users to join, they are giving away a staycation at Fullerton Hotel, CapitaLand Mall vouchers and Grab credits.


Need to stand out among your competitors? IH Digital is a digital marketing agency in Singapore armed to cater to your digital needs. From corporate video production to social media marketing, IH Digital is the digital agency in Singapore you need. Get in touch with us today and let us help you plan the best digital strategy for your brand.

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