Instagram, the popular photo-sharing app, has a lot to celebrate as it hits the 400 million user mark, surpassing Twitter user count by a mile. The company stated in a blog post that over 75% of Instagram users live outside the United States, adding that more than 100 million new users live in Asia and Europe. The rapidly evolving, Facebook-owned social app has added new features and expanded its advertising and digital marketing platform in the recent months. eMarketer, a digital marketing research firm, predicts Instagram will bring in 2.8 billion dollars advertising revenue in 2017.
Instagram’s huge growth in engagement and user base makes it a powerful advertising and content marketing tool for businesses. Since the social media platform has gotten serious about ads, brands are empowered to take their marketing efforts up a notch and optimise their use of social media for business growth. For starters, Instagram’s algorithmic feed drives high engagement rate and increases brand-consumer marketing communications. On top of that, the video- and photo-sharing app’s ability to target its ads to specific audience using Facebook’s data and technology opens a lot of doors for brands to enhance their social media marketing in Singapore and boost their sales conversion.
If you want to get a head start on improving your brand’s social media strategy and campaign, IH Digital, a trusted digital agency in Singapore, is more than willing to help. By combining the use of innovative social media analytics tools with our digital marketing expertise, we can help your brand seamlessly navigate social media channels and reach its maximum potential. Click here for more details.