Digital AdvertisingSocial Media Marketing

Digital Marketing Update: Seeing more Ads Between Instagram Stories


Good news for all the digital marketers! Instagram is back with another update. Following the introduction of Instagram’s Stories and Live Stories, there is no doubt that the updates were a huge hit among its social media fans. Capitalising on its success, Instagram has opened up digital marketing opportunities for advertisers.

Instagram is introducing more Ads breaks between the stories, which are viewed in a continuous stream. The digital media advertisements will last for a duration of five seconds to fifteen seconds. Both static images and videos can be used in the Ads. The message will be labelled as “sponsored”, allowing the social media users to differentiate Ads from user-generated content. This move by Instagram was tried and tested first with a few selected partners and they have seen great results. With another platform for marketers to promote their brands and products, there will be an immense boost to their social media marketing campaign.

Why are Stories so Popular among Social Media Users?

Whichever platform, whether it’s Instagram or Snapchat or even Whatsapp, Stories are making a phenomenal change on the digital marketing industry. Social media users are seeking to view and post authentic, yet temporary, content.

Nothing is more interesting than finding out how your beloved celebrities are like and what they are doing at the moment. On top of that, you and your friends can also share what you are experiencing at that moment. The photos and videos will expire after 24 hours and you do not have to worry about overposting and flooding your followers’ newsfeed.

Exploring opportunities for your digital marketing campaign?

With the dynamic digital marketing landscape, there are endless advertising opportunities available. Explore the opportunities with our digital marketing agency. IH Digital provides a full spectrum of services that could cater to any of your digital needs from social media marketing to video marketing and many more. Contact us now to learn more.