November bonus is on Honda Malaysia as it releases a new tactical campaign to promote Honda’s year-end holiday rewards. Part of the brand’s digital marketing, social media marketing, and content marketing strategy is a Facebook animated video which highlights exciting deals and offers such as a year-end bonus, pre-loaded Touch and Go card, and exclusive gifts upon purchase of any featured Honda models and variants.
This video production by IH Digital, a digital marketing agency, is also supported by a Facebook and website post to boost the campaign’s online advertising further.
Video production as a digital marketing strategy
Brands are turning to videos to promote their messages across their social media platform. Whether its animated, live, or stop-motion, videos provide a more visual and engaging medium to share your message to your fans.
Plus, it translates to a high number of engagement between fans and your page, in terms of likes, reactions, views, share and comments.
A great example would be Honda’s #RideTheDream digital campaign, where they launched a series of Microvideos in time for the announcement of the all-new Honda Civic, which was launched via an Facebook Live video.
You too can launch successful digital marketing campaigns like Honda Malaysia! Contact IH Digital, a digital agency in Singapore, to know how.