Holiday is the perfect time to roll out your best digital marketing efforts down your sleeves. Whether you intend to promote your brand to consumers or get the word out about your holiday sale and exclusive deals, injecting the festive spirit into your online marketing and digital marketing strategy is definitely a must. Seasonal themes and greetings evoke emotion and exude connection that simply catches the fans’ attention. Following the latest trends also help if you want your product to stand out during the holiday rush.
If you are unsure on how to create a positive social media buzz about your brand, here are a few examples by IH Digital, a digital marketing agency, to help you fuel your holiday marketing plans.
FreshKon Malaysia highlights the Alluring Eyes Cosmetic Contact Lens product for the festive season in the form of motion graphics. This kind of tactic is up to date and is proven effective in enticing fans to visit your Facebook business page.
FreshKon clearly utilized animated GIFs to boost social media marketing. In this second example, the brand associated their contact lenses range with the most awaited activity for consumers during holidays: Christmas Shopping.
Twinings Malaysia on the other hand, presents a well-executed Cinemagraph in time for the upcoming holidays. Unlike GIFs, only part of the visual is animated in cinemagraphs, focusing on the important elements in the video. This kind of video production by IH Digital entails minimal effort and low cost on a marketers end.
Discover other digital marketing strategies by IH Digital that might work for your brand! Speak to one of our representative here.