Digital Marketing Update: Messenger, WhatsApp and Instagram Integration Coming Soon?

IH-Digital_Digital-Marketing_Facebook-Messaging-Integration

Digital Marketing Update: Messenger, WhatsApp and Instagram Integration Coming Soon?

Have you caught wind of the digital marketing news about social media giant Facebook’s messaging integration? According to reports, Facebook is working to combine their three messaging platforms–Messenger, Instagram and WhatsApp.

Through this, the 3.8 billion monthly active users of the three apps will be able to chat with each other even if they’re all on different platforms. It’s also important to note that all three applications will remain stand-alone. The app themselves will remain independent, except for the messaging service. The project, though still under development, will reportedly improve security and create an iMessage-like experience.

HOW WILL THIS IMPACT BUSINESSES?

While this update isn’t expected to appear until late 2019 or early 2020, this integration poses opportunities for a brand to edge up their digital marketing strategy as they will be able to reach a broader audience more easily using just one platform. This also offers a massive online advertising opportunity for brands and give them an alternative method for reaching many people at once.

EXPLORING OPPORTUNITIES FOR YOUR DIGITAL MARKETING CAMPAIGN?

Looking to get your foot in the door and explore chatbots or other digital marketing and social media strategies? Explore the opportunities with IH Digital. We are a digital agency in Singapore that could cater to your needs from social media marketing to video marketing to SEO marketing. Get in touch with us now to learn more.

No Comments

Sorry, the comment form is closed at this time.