Since its introduction in the mid-2017, marketers have been raving about this latest digital marketing trend – Facebook Collection Ad. This Facebook Ad format is meticulously designed with mobile users in mind. As people are spending an increasing amount of time on their phone, their user behaviour on social media has changed as well. People are spending a lot more time browsing products and watching videos on their mobile phones than before.
What is a Facebook Collection Ad?
Photo courtesy: Adidas’s Collection Ad from Facebook’s Success Stories
The Collection Ad typically features a video, slideshow or an image, situated above a collection of linked product images. By clicking on the digital media ad, users will be redirected to a landing page within Facebook, featuring an immersive display of up to 50 products. The page is set up as an Instant Article, providing social media users with a fast-loading, full-screen display. Only interested buyers will be routed from Facebook to the advertiser’s own website to complete the e-commerce purchase. This Facebook Ad format makes it easier for social media users to discover, browse and purchase products and offerings all at their fingertips.
With the newly released lifestyle layout, Collection Ads can be an essential tool for content marketing as well. Closely resembling print catalogues, the Collection Ads provides users with a visually stimulating and immersive experience, or rather in Facebook’s words, “bringing the richness of catalogue creative online”.
Using Facebook Collection Ads in Digital Marketing Campaigns
With Facebook Collection Ads, social media users can browse the products or learn more about the features of a specific product, in a fast-loading, full-screen channel, without leaving the Facebook app. With the integration of visually-rich content and a seamless retail experience, this Facebook Ad format provides an elusive edge for social media marketing campaigns.
Are you ready to include Facebook Collection Ads in your digital marketing campaigns? Explore the opportunities with IH Digital, a digital marketing agency in Singapore today! Drop us a message now.